Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban.
Material type: TextLanguage: Spanish Series: Libros profesionales de empresaPublisher: Madrid : ESIC, 2013Edition: Primera ediciónDescription: 359 páginas : ilustraciones, fotografías ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9788473569569Subject(s): Comportamiento del consumidor | Psicología del consumidor | Preferencias de los consumidores | NeuromercadeoDDC classification: 658.8342Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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General | 658.8342 R849c 2013 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7101022247 |
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658.8342 / R685n 2015 Neuromarketing / | 658.8342 / R685n 2015 Neuromarketing / | 658.8342 / R685n 2015 Neuromarketing / | 658.8342 R849c 2013 Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / | 658.8342 / S355h Happy customers everywhere : how your business can profit from the insight of positive psychology / | 658.8342 / S355h Happy customers everywhere : how your business can profit from the insight of positive psychology / | 658.8342 / V217u Unconscious branding : how neuroscience can empower (ans inspire) marketing / |
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