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Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traduccion Manuel Arboli Gascon.

by Ries, Al [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p.

Construir marcas poderosas / David A. Aaker.

by Aaker, David A [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ...

Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; version española de Roberto M. Alvarez del Blanco.

by Aaker, David A [autor.] | Alvarez Del Blanco, Roberto M [traductor] | Joachimsthaler, Erich [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto : Editorial Planeta DeAgostini Profesional y Formacion, c2006Publisher: [s.l.] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111l.

Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco.

Series: Colección Management DeustoEdition: 1a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ...

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956- [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / K291s1 2008.

Brand relevance : making competitors irrelevant / David A. Aaker.

by Aaker, David Allen, 1938- [autor.].

Series: Jossey\Bass business & management seriesEdition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass A Wiley Imprint, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / A111b, ... Not available: Biblioteca CESA: Damaged (1).

Personalidad de marca por qué las compañías pierden su autenticidad y cómo la pueden recuperar / Rohit Bhargava ; traducción de Erika Jasso Hernan D'orneville.

by Bhargava, Rohit [autor.] | Hernán D'bourneville, Erika Jasso [traductor].

Series: McGraw\Hill. EducaciónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / B575p, ...

Principios de marketing / Philip Kotler, Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli.

by Kotler, Philip [autor.] | Flores Zamora, Javier de Jesús [revisión] | Galli, Carlos Alberto [revisión] | García de Madariaga, Jesús [revisión] | Moreno López, Yago [traductor] | Armstrong, Gary.

Edition: 12a. edition / editor Alberto Canizal.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m, ...

Branding emotional : the new paradigm for connecting brands to people / Marc Gobé.

by Gobe, Marc [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Allworth Press, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / G574b, ...

Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / A111m 1991.

El origen de las marcas : descubra las leyes naturales de la creación de categorías y la construcción de marcas / Al Ries, Laura Ries ; traductor Raúl G. Del Río .

by Ries, Al [autor.] | Ries, Laura | Río, Raúl G. del [traductor .].

Series: Nuevos paradigmasMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Barcelona : Empresa Activa, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559o 2005.

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