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Managing Brand Equity : capitalizing on the value of a Brand Name /

Aaker, David A.,

Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker. - 299 páginas : ilustraciones.

Disponible Kindle.

ISBN: 9781439188385

Subjects--Topical Terms:
Marcas (mercadeo)
Administración de mercadeo.
Administración de productos.

Subjects--Index Terms: EME_Ciclo II EME_Ciclo II_Portafolio de marcas y branding

Dewey Class. No.: 658.827 / A111m 1991

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