Branding emotional : the new paradigm for connecting brands to people / Marc Gobé.
Material type: TextLanguage: English Publisher: [Washington D.C.] : Allworth Press, 2009Description: 325 páginas : ilustraciones, láminas fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781581156720Subject(s): Productos de marca registrada | Preferencias de los consumidores | EME_Ciclo II | EME_Ciclo II_Portafolio de marcas y brandingDDC classification: 658.827Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.827 / G574b (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101018776 | ||
Libros |
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.827 / G574b (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101018777 |
Total holds: 0
Incluye Índice (p.319-325)
Incluye Bibliografía (p.311-318)
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