Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
Material type:
TextLanguage: English Publisher: Mason, OH : South\Western/Cengage Learning, 2010Edition: Fifth editionDescription: xxiv, 493, 156 páginas sin numerar : ilustraciones ; 26 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0324834276; 0547079923; 9780324834277; 9780547079929Subject(s): Psicología del mercado | Consumidores -- Aspectos psicológicos | Comportamiento del consumidorDDC classification: 658.834
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