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The portable MBA in marketing / Alexander Hiam, Charles D. Schewe.

by Hiam, Alexander [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H623p.

Industrial marketing strategy / Frederick E. Webster.

by Webster, Frederick E [autor.].

Series: Wiley series on marketing managementEdition: Edición 3.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley & Sons, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W526i.

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

by Kotler, Philip [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874mar, ... Not available: Biblioteca CESA: Damaged (1).

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

by Kotler, Philip, 1931- [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 K874mar.

Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, John Karolefski, Al Heller.

by Ac Nielsen | Heller, Al | Karolefski, John.

Edition: First. edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey John Wiley & Sons, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / N669c 2006 , ...

Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller.

by Ac Nielsen | Karolefski, John | Heller, Al.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley & Sons, Inc. 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / N669c 2006.

Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson.

by McDonald, Malcolm [autor.] | Wilson, Hugh.

Edition: Eighth edition.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M478m 2016.

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