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		El nuevo marketing relacional : conseguir el éxito de un negocio empleando las redes sociales / Mari Smith ; traductor Francisco José Salcedo Sotoca. by Smith, Mari, 1966- [autor.] \| Salcedo Sotoca, Francisco José [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Anaya Multimedia, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S642n. Place hold Request article Add to cart (remove)
		Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Félix [autor.] \| Montes Pérez, Eduardo [prólogo .]. Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ... Place hold Request article Add to cart (remove)
		CRM : las cinco pirámides del marketing relacional / Cosimo Chiesa de Negri. by Chiesa de Negri, Cosimo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C533c, ... Place hold Request article Add to cart (remove)
		Mercadeo Relacional : hable directo con su cliente; descubra, conozca y comprenda a sus cliente con Mercadeo Directo / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Edition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Rap Collins Colombia, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8132 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		The new relationship marketing : how to build a large, loyal, profitable network using the social Web / Mari Smith. by Smith, Mari, 1966- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.821 / S642n. Place hold Request article Add to cart (remove)
		Precios y costos en el marketing relacional : cómo fijar precios con el concepto de valor (value\based pricing) / Santiago López Arrázola. by Lopez Arrázola, Santiago [autor.]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L925p 2014. Place hold Request article Add to cart (remove)
		Kapital cliente : la rentable gestión de clientes / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración, Editorial CESA, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.812 / R313k 2015, ... Not available: Biblioteca CESA: Checked out (1). Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Los 100 errores de la experiencia de cliente / Juan Carlos Alcaide . by Alcaide Casado, Juan Carlos [autor.]. Series: DivulgaciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Other title: Los cien errores de la experiencia de cliente /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A346c 2015. Place hold Request article Add to cart (remove)
		Las 6R del marketing : seis estrategias probadas para rentabilizar su cartera de clientes / Pablo Fernández. by Fernández, Pablo [autor.]. Series: Gerencia MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Carvajal Soluciones Educativas, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F365s 2016. Place hold Request article Add to cart (remove)
		Marketing relacional : cómo obtener clientes leales y rentables / Josep Alet i Vilaginés . by Alet i Vilaginés, Josep [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A372m 1994. Place hold Request article Add to cart (remove)
		Customer experience : 22 international CX professionals share their current best-thinking on achieving impact and visibility through world-class best-practice CX / Editor Andrew Priestley. by Priestley, Andrew [editor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido : Writing Matters, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C987c 2019. Place hold Request article Add to cart (remove)
		The customer experience book : how to design, measure and improve customer experience in your business / Alan Pennington. by Pennington, Alan [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido ; New York, Pearson, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P414c 2016, ... Place hold Request article Add to cart (remove)
		Atención estratégica al cliente : cómo gestionar la experiencia del cliente para aumentar el boca a boca positivo, desarrollar la lealtad y maximizar las ganancias / John A. Goodman ; traduccion de Daniela Rodrigues Gesualdi ; revisión técnica del Dr. Carlos Galli. by Goodman, John A [autor.] \| Rodrigues Gesualdi, Daniela [traductor .] \| Galli, Carlos Alberto [revisión técnica .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Buenos Aires : Pluma Digital Ediciones, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G653a 2014. Place hold Request article Add to cart (remove)
		What customers crave : how to create relevant and memorable experiences at every touchpoint / Nicholas J. Webb. by Webb, Nicholas J, 1958- [autor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: New York : American Management Association, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / W365w 2017. Place hold Request article Add to cart (remove)

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