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		Marketing de fidelización : ¿cómo obtener clientes satisfechos y leales, bajo una perspectiva latinoamericana? / Alejandro Schnarch Kirberg . by Schnarch, Kirberg Alejandro [autor.]. Series: Ciencias administrativasEdition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / S357m1 2011. Place hold Request article Add to cart (remove)
		Desnudando la mente del consumidor : consumer insights en el marketing / Cristina Quiñones D. . by Quiñones D. Cristina [autor.]. Series: Paidós EmpresaEdition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Planeta, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / Q79d 2015. Place hold Request article Add to cart (remove)
		The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. by Cooper, Brant [autor.] \| Vlaskovits, Patrick \| Blank, Steven G. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Menlo Park, California : B. Cooper and P. Vlaskovitz, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.402 / C776e 2010. Place hold Request article Add to cart (remove)
		Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller. by Ac Nielsen \| Karolefski, John \| Heller, Al. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley & Sons, Inc. 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / N669c 2006. Place hold Request article Add to cart (remove)
		Research in consumer behavior / Editor Russell W. Belk. by Belk, Russell W [editor .]. Series: : Research in Consumer BehaviorMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Amsterdam ; Oxford : Elsevier JAI, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / R432r 2006. Place hold Request article Add to cart (remove)
		Más allá del customer experience / Raúl Amigo ; prólogo de Don Peppers . by Amigo, Raúl [autor.] \| Peppers, Don [prólogo .]. Series: Colección acción empresarialMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : LID Editorial Empresarial ; Ediciones de la U, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A516a 2016. Place hold Request article Add to cart (remove)
		Desnudando la mente del consumidor : consumer insights en el marketing / Cristina Quiñones D. . by Quiñones D. Cristina [autor.]. Edition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Lima, Perú : Planeta ; Gestión 2000, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / Q79d1 2013. Place hold Request article Add to cart (remove)
		El marketing de la marca : cómo construir estrategias de marca ganadoras para obtener valor y satisfacción del cliente / William M. Weilbacher ; traducción de Ariel Bignami. by Weilbacher, William M [autor.] \| Bignami, Ariel [traductor .]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Buenos Aires : Ediciones Granica, 1993-1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / W422m 1999. Place hold Request article Add to cart (remove)
		The supply chain revolution : innovative sourcing and logistics for a fiercely competitive world / Suman Sarkar . by Sarkar, Suman [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : American Management Association - AMACOM, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / SA245s 2017. Place hold Request article Add to cart (remove)
		El arte de escuchar en la venta / producida y dirigida por Stephan Judson ; escrita por Ronald Raley y Kurt Villadesen. by Judson, Stephan [director.] \| Raley, Ronald [escritor.] \| Villadesen, Kurt [escritor.] \| McGraw-Hill. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [New York] : CRM Productions, 1982Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / AR784 1982, ... Place hold Request article Add to cart (remove)
		Escuche a sus clientes después véndales : la satisfacción total del cliente depende de escuchar sus necesidades / Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA ; conferencista Ignacio Arizmendi Posada. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| Arizmendi Posada, Ignacio. Series: Colección video empresarialMaterial type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / C691s 1996, ... Place hold Request article Add to cart (remove)

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