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		Gerencia de clientes / Emigdio A. Martínez L. Edition: Segunda edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Emigdio A. Martínez L., 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M385g. Place hold Request article Add to cart (remove)
		Fidelizar al cliente : marketing, internet e imagen de marca / Jean Marc Lehu ; traducción Duher, Patrick. by Marc Lehu, Jean [autor.] \| Ducher, Patrick [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Paidós, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / L713f. Place hold Request article Add to cart (remove)
		Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Félix [autor.] \| Montes Pérez, Eduardo [prólogo .]. Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ... Place hold Request article Add to cart (remove)
		Beyond customer satisfaction to customer loyalty : the key to greater profitability / Keki R Bhote. by Bhote, Keki R, 1925- [autor.]. Series: AMA management briefingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B575b. Place hold Request article Add to cart (remove)
		Ocho pasos hacia la calidad en el servicio : estrategias exitosas para la excelencia en la prestación de servicios / Réne Francisco Abello Gómez ; ilustraciones Nohora Jahel Melo Avila. by Abello Gómez, René Francisco [autor.] \| Melo Avila, Nohora Jahel [ilustrador]. Series: Pasos ; 8Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Villavicencio : Panamericana Formas e Impresos, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A141o. Place hold Request article Add to cart (remove)
		La excelencia en el servicio / Karl Albrecht, Lawrence J. Bradford ; traducción Jesús Villamizar Herrera. by Albrecht, Karl [autor.] \| Bradford, Lawrence J. Coaut. - Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Legis, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A341e. Place hold Request article Add to cart (remove)
		Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R Lehmann. by Gupta, Sunil, 1958- [autor.] \| Lehmann, Donald R. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Wharton School Pub., 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G977m. Place hold Request article Add to cart (remove)
		La ruta del servicio : panorama general / Gabriel Vallejo López. by Vallejo López, Gabriel [autor.]. Series: La Ruta del Servicio ; No.01Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Portafolio, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / V182r, ... Place hold Request article Add to cart (remove)
		The satisfied customer : winners and losers in the battle for buyer preference / Claes Fornell. by Fornell, Claes [autor.]. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / F727s. Place hold Request article Add to cart (remove)
		Gerencia del servicio : la dirección de empresas en una economía donde las relaciones son más importantes que los productos / Karl Albrecht, Ron Zemke ; traducción: Jesús Villamizar Herrera. by Albrecht, Karl, 1941- [autor.] \| Zemke, Ron. Series: Serie empresarial LegisMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Fondo Editorial, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A341g 1988. Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Clientemanía : nunca es demasiado tarde para construir una empresa centrada en el cliente / Ken Blanchard, Jim Ballard, Fred Finch ; [traducción, Almudena Villamizar G]. by Blanchard, Kenneth H [autor.] \| Ballard, Jim, 933- \| Finch, Frederic E. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá ; Barcelona : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B639c, ... Place hold Request article Add to cart (remove)
		La ruta del servicio : sector de servicios y bienestar / Gabriel Vallejo López. by Vallejo López, Gabriel [autor.]. Series: La Ruta del Servicio ; No.4Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Portafolio, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V182ru, ... Place hold Request article Add to cart (remove)
		Keeping customers / edited, with an introduction by John J. Sviokla and Benson P Shapiro. by Harvard Business Review [autor.] \| Shapiro, Benson P \| Sviokla, J. J. Series: The Harvard Business Review Book SeriesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / K267k. Place hold Request article Add to cart (remove)
		Crossumer : clases para entender al consumidor español de nueva generación / Víctor Gil, Felipe Romero. by Gil, Víctor [autor.] \| Romero, Felipe [coautor]. Edition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Gestión 2000, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / G463c, ... Place hold Request article Add to cart (remove)
		Un paso adelante : cómo lograr la ventaja competitiva a través del servicio al cliente / Gabriel Vallejo López, Fernando Sánchez Paredes. by Vallejo López, Gabriel [autor.] \| Sánchez Paredes, Fernando. Series: GerenciaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V182u, ... Place hold Request article Add to cart (remove)
		Clientes de por vida / Gerardo González Uribe ; José Manuel Restrepo Abondano rector del CESA ; Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA . by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| González Uribe, Gerardo \| Restrepo Abondano, José Manuel. Series: Serie desarrollo empresarialMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA P&B producciones, 1997Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / C691c 1997, ... Place hold Request article Add to cart (remove)

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