Results of search for 'ccl=an:41928' › Biblioteca CESA catalog

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		La organización que actua en función del mercado : cómo entender, atraer y mantener a los clientes valiosos / George S. Day ; traducción de Adriana de Hassan. by Day, George S [autor.] \| Hassan, Adriana de [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D273o 2000, ... Place hold Request article Add to cart (remove)
		El cliente manda : la importancia de las cadenas de abastecimiento en la satisfacción de sus necesidades / Roger D. Blackwell y Kristina Stephan ; traducción Adriana de Hassan. by Blackwell, Roger D [autor.] \| Bonnett Vélez, Fabián [editor] \| Hassan, Adriana de [traductor] \| Stephan, Kristina. Edition: Edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / B636c, ... Place hold Request article Add to cart (remove)
		Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo. by Greenberg, Paul [autor.] \| Franco Calvo, Mercedes [editor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		La prepararación del plan de marketing / David Parmerlee; translator Isabel Murillo. by Parmerlee, David [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P254p. Place hold Request article Add to cart (remove)
		Gestión de la clientela : la manera de conseguir y retener clientes rentables / Rafael Martínez\Vilanova Martínez. by Martínez-Vilanova Martínez, Rafael [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M385g. Place hold Request article Add to cart (remove)
		Nuevos fundamentos de mercadotecnia : hacia el liderazgo del mercado / Lourdes Munch Galindo, Paloma Sandoval. by Münch Galindo, Lourdes [autor.] \| Sandoval, Paloma. Series: Biblioteca de administraciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Trillas, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963m, ... Place hold Request article Add to cart (remove)
		El estilo Coca\Cola : estrategías para competir en un mercado global / Mark Pendergrast ... [y otros] ; traduccion Eurolink. by Pendergrast, Mark [autor.] \| Eurolink Traductors [traductor]. Series: Grandes Casos EmpresarialesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00722 / P397c. Place hold Request article Add to cart (remove)
		El estilo Starbucks : cómo crear un hogar fuera del hogar / John Simmons ; traducción Eurolink. by Simmons, John [autor.] \| Eurolink Traductors [traductor]. Series: Grandes Casos EmpresarialesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00722 / S592e. Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot. by Braidot, Nestor [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ... Place hold Request article Add to cart (remove)
		CRM : las cinco pirámides del marketing relacional / Cosimo Chiesa de Negri. by Chiesa de Negri, Cosimo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C533c, ... Place hold Request article Add to cart (remove)
		The new rules of marketing & Pr : how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. by Meerman Scott, David [autor.]. Edition: 2a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Hoboken, New Jersey : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / M495n 2010, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales. by Ferrell, O.C [autor.] \| Carril Villarreal, María del Pilar \| Hartline, Michael D \| Treviño Rosales, Magda Elizabeth. Edition: Quinta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Cómo convertir a sus clientes en socios / Producción ejecutiva María Facio, Mercedes Reincke ; presentador Philip Kotler. by Kotler, Philip \| Facio, María [productor.] \| Reincke, Mercedes [productor]. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish, English Publisher: [s.l.] : Visendus, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C728 1998. Place hold Request article Add to cart (remove)
		Cómo vender a clientes difíciles / Mc Graw-Hill, Inc.; asesores: Chuck Cole, J.W. Demsey, Charles Palmer. by Cole, Chuck \| Demsey, J.W \| Palmer, Charles. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [sin lugar] : CRM Productions, [1990]Other title: Selling to tough customer.Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / C728c 1990, ... Place hold Request article Add to cart (remove)
		Harvard deusto : márketing y ventas / Planeta DeAgostini Formación. by Planeta DeAgostini Formación. Material type: Continuing resource; Type of continuing resource: periodical Language: Spanish Publisher: Barcelona, España : Planeta DeAgostini Formación, 2011-2016Availability: Items available for loan: Biblioteca CESA (31)Call number: 658.8, ... Not available: Biblioteca CESA: Lost (5). Place hold Request article Add to cart (remove)
		Cómo tratar con clientes difíciles : 10 estrategias simples para vender a tercos, desagradables y agresivos / Dave Anderson. by Anderson, Dave [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Díaz de Santos, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A545c 2008, ... Place hold Request article Add to cart (remove)
		Marketing con causa : cómo incrementar la reputación de marca y la lealtad de los clientes con estrategias de responsabilidad social / Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA ; Confrencista Dr. Gerardo González Uribe. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| González Uribe, Gerardo. Series: Marketing BreakfastMaterial type: Sound; Audience: General; Language: Spanish Publisher: [Bogotá] : Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C691m 2006. Place hold Request article Add to cart (remove)
		Neuromarketing : celebrando negocios y servicios / Oscar Malfitano Cayuela [y otros]. by Malfitano Cayuela, Oscar [autor]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / N494n 2014. Place hold Request article Add to cart (remove)
		Marketing communications : integrating offline and online with social media / P. R. Smith, Ze Zook. by Smith, P. R, 1957- [autor.] \| Zook, Ze. Edition: Fifth. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Kogan Page, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S642c 2011, ... Place hold Request article Add to cart (remove)

		La organización que actua en función del mercado : cómo entender, atraer y mantener a los clientes valiosos / George S. Day ; traducción de Adriana de Hassan. by Day, George S [autor.] \| Hassan, Adriana de [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D273o 2000, ... Place hold Request article Add to cart (remove)
		El cliente manda : la importancia de las cadenas de abastecimiento en la satisfacción de sus necesidades / Roger D. Blackwell y Kristina Stephan ; traducción Adriana de Hassan. by Blackwell, Roger D [autor.] \| Bonnett Vélez, Fabián [editor] \| Hassan, Adriana de [traductor] \| Stephan, Kristina. Edition: Edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / B636c, ... Place hold Request article Add to cart (remove)
		Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo. by Greenberg, Paul [autor.] \| Franco Calvo, Mercedes [editor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		La prepararación del plan de marketing / David Parmerlee; translator Isabel Murillo. by Parmerlee, David [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P254p. Place hold Request article Add to cart (remove)
		Gestión de la clientela : la manera de conseguir y retener clientes rentables / Rafael Martínez\Vilanova Martínez. by Martínez-Vilanova Martínez, Rafael [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M385g. Place hold Request article Add to cart (remove)
		Nuevos fundamentos de mercadotecnia : hacia el liderazgo del mercado / Lourdes Munch Galindo, Paloma Sandoval. by Münch Galindo, Lourdes [autor.] \| Sandoval, Paloma. Series: Biblioteca de administraciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Trillas, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963m, ... Place hold Request article Add to cart (remove)
		El estilo Coca\Cola : estrategías para competir en un mercado global / Mark Pendergrast ... [y otros] ; traduccion Eurolink. by Pendergrast, Mark [autor.] \| Eurolink Traductors [traductor]. Series: Grandes Casos EmpresarialesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00722 / P397c. Place hold Request article Add to cart (remove)
		El estilo Starbucks : cómo crear un hogar fuera del hogar / John Simmons ; traducción Eurolink. by Simmons, John [autor.] \| Eurolink Traductors [traductor]. Series: Grandes Casos EmpresarialesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00722 / S592e. Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot. by Braidot, Nestor [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ... Place hold Request article Add to cart (remove)
		CRM : las cinco pirámides del marketing relacional / Cosimo Chiesa de Negri. by Chiesa de Negri, Cosimo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C533c, ... Place hold Request article Add to cart (remove)
		The new rules of marketing & Pr : how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly / David Meerman Scott. by Meerman Scott, David [autor.]. Edition: 2a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Hoboken, New Jersey : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / M495n 2010, ... Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales. by Ferrell, O.C [autor.] \| Carril Villarreal, María del Pilar \| Hartline, Michael D \| Treviño Rosales, Magda Elizabeth. Edition: Quinta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Cómo convertir a sus clientes en socios / Producción ejecutiva María Facio, Mercedes Reincke ; presentador Philip Kotler. by Kotler, Philip \| Facio, María [productor.] \| Reincke, Mercedes [productor]. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish, English Publisher: [s.l.] : Visendus, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C728 1998. Place hold Request article Add to cart (remove)
		Cómo vender a clientes difíciles / Mc Graw-Hill, Inc.; asesores: Chuck Cole, J.W. Demsey, Charles Palmer. by Cole, Chuck \| Demsey, J.W \| Palmer, Charles. Material type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [sin lugar] : CRM Productions, [1990]Other title: Selling to tough customer.Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / C728c 1990, ... Place hold Request article Add to cart (remove)
		Harvard deusto : márketing y ventas / Planeta DeAgostini Formación. by Planeta DeAgostini Formación. Material type: Continuing resource; Type of continuing resource: periodical Language: Spanish Publisher: Barcelona, España : Planeta DeAgostini Formación, 2011-2016Availability: Items available for loan: Biblioteca CESA (31)Call number: 658.8, ... Not available: Biblioteca CESA: Lost (5). Place hold Request article Add to cart (remove)
		Cómo tratar con clientes difíciles : 10 estrategias simples para vender a tercos, desagradables y agresivos / Dave Anderson. by Anderson, Dave [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Díaz de Santos, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A545c 2008, ... Place hold Request article Add to cart (remove)
		Marketing con causa : cómo incrementar la reputación de marca y la lealtad de los clientes con estrategias de responsabilidad social / Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA ; Confrencista Dr. Gerardo González Uribe. by Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA \| González Uribe, Gerardo. Series: Marketing BreakfastMaterial type: Sound; Audience: General; Language: Spanish Publisher: [Bogotá] : Colegio de Estudios Superiores de Administración - CESA. Instituto Colombiano de Administración - INCOLDA, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C691m 2006. Place hold Request article Add to cart (remove)
		Neuromarketing : celebrando negocios y servicios / Oscar Malfitano Cayuela [y otros]. by Malfitano Cayuela, Oscar [autor]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / N494n 2014. Place hold Request article Add to cart (remove)
		Marketing communications : integrating offline and online with social media / P. R. Smith, Ze Zook. by Smith, P. R, 1957- [autor.] \| Zook, Ze. Edition: Fifth. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Kogan Page, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S642c 2011, ... Place hold Request article Add to cart (remove)

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