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La organización que actua en función del mercado : cómo entender, atraer y mantener a los clientes valiosos / George S. Day ; traducción de Adriana de Hassan.

by Day, George S [autor.] | Hassan, Adriana de [traductor .].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D273o 2000, ...

El cliente manda : la importancia de las cadenas de abastecimiento en la satisfacción de sus necesidades / Roger D. Blackwell y Kristina Stephan ; traducción Adriana de Hassan.

by Blackwell, Roger D [autor.] | Bonnett Vélez, Fabián [editor] | Hassan, Adriana de [traductor] | Stephan, Kristina.

Edition: Edición Fabián Bonnett Vélez.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / B636c, ...

Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo.

by Greenberg, Paul [autor.] | Franco Calvo, Mercedes [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1).

La prepararación del plan de marketing / David Parmerlee; translator Isabel Murillo.

by Parmerlee, David [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P254p.

Gestión de la clientela : la manera de conseguir y retener clientes rentables / Rafael Martínez\Vilanova Martínez.

by Martínez-Vilanova Martínez, Rafael [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M385g.

Nuevos fundamentos de mercadotecnia : hacia el liderazgo del mercado / Lourdes Munch Galindo, Paloma Sandoval.

by Münch Galindo, Lourdes [autor.] | Sandoval, Paloma.

Series: Biblioteca de administraciónMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Trillas, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963m, ...

El estilo Coca\Cola : estrategías para competir en un mercado global / Mark Pendergrast ... [y otros] ; traduccion Eurolink.

by Pendergrast, Mark [autor.] | Eurolink Traductors [traductor].

Series: Grandes Casos EmpresarialesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00722 / P397c.

El estilo Starbucks : cómo crear un hogar fuera del hogar / John Simmons ; traducción Eurolink.

by Simmons, John [autor.] | Eurolink Traductors [traductor].

Series: Grandes Casos EmpresarialesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00722 / S592e.

El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila.

by Alfaro García, Elena [autor.] | López de Ávila, Antonio [prólogo].

Edition: 1a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ...

Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot.

by Braidot, Nestor [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ...

CRM : las cinco pirámides del marketing relacional / Cosimo Chiesa de Negri.

by Chiesa de Negri, Cosimo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C533c, ...

The new rules of marketing & Pr : how to use social media, blogs, new releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.

by Meerman Scott, David [autor.].

Edition: 2a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Hoboken, New Jersey : John Wiley & Sons, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / M495n 2010, ...

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales.

by Ferrell, O.C [autor.] | Carril Villarreal, María del Pilar | Hartline, Michael D | Treviño Rosales, Magda Elizabeth.

Edition: Quinta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1).

Cómo tratar con clientes difíciles : 10 estrategias simples para vender a tercos, desagradables y agresivos / Dave Anderson.

by Anderson, Dave [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Díaz de Santos, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A545c 2008, ...

Neuromarketing : celebrando negocios y servicios / Oscar Malfitano Cayuela [y otros].

by Malfitano Cayuela, Oscar [autor].

Series: MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / N494n 2014.

Marketing communications : integrating offline and online with social media / P. R. Smith, Ze Zook.

by Smith, P. R, 1957- [autor.] | Zook, Ze.

Edition: Fifth. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Kogan Page, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / S642c 2011, ...

Marketing communications : principles and practice / Philip J. Kitchen.

by Kitchen, Philip J [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / K622m 2006.

Marketing myopia / Theodore Levitt.

by Levitt, Theodore, 1925-2006 [autor.].

Series: : Harvard business review classicsMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L666m 2008.

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd / Allan Dib.

by Dib, Allan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Miami, Estados Unidos : Successwise, 2018Other title: The one-page marketing plan : get new customers, make more money, and stand out from the crowd /.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / D543p 2018, ...

Marketing communications : offline and online integration, engagement and analytics / P. R. Smith and Ze Zook.

by Smith, Paul Russell, 1957- [autor] | Zook, Ze [autor].

Edition: Sexta ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: London : KoganPage, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / SM642m 2016.

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