Marketing communications : offline and online integration, engagement and analytics / P. R. Smith and Ze Zook.
Material type:
TextSummary language: English Publisher: London : KoganPage, 2016Edition: Sexta ediciónDescription: xxii, 578 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780749473402Subject(s): Comportamiento del consumidor | Relaciones con los clientes | Comunicación en mercadeo | Branding (Mercadeo) | Productos de marca | Análisis de mercadeo | Administración de mercadeoDDC classification: 658.83 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
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General | 658.83 / SM642m 2016 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7109101526 |
Incluye referencias bibliográficas.
New marketing communications ; Branding ; Customer relationship management ; Buyer behaviour ; Communication theory ; Marketing communications research ; Media buying and planning ; Marketing communications agencies ; International marketing communications ;The marketing communications plan ; The changing communications enviornment ;Selling, social selling, sales management and key account management ;Advertising ;Publicity and public relations ;Sponsorship ; Sales promotions, gaming and content marketing ; Direct mail (including e-mail) ; Exhibitions, conferences and events ; Merchandising and point of sale ; Packaging ; Owned media: websites and social media
Esta nueva edición lleva al lector a través de todo lo que necesita saber sobre la cara cambiante del marketing. Cubre el patrón cambiante del consumo de medios y las fortalezas y debilidades de la nueva publicidad. Editor
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