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The field study handbook / Jan Chipchase ; ilustraciones de Lee John Phillips.

by Chipchase, Jan [autor.] | Phillips, Lee John [ilustrador .].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: San Francisco, California ; Tokyo : Field Institute, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / C541f 2017.

Los centros comerciales evolucional / Publicaciones Semana ; director Alejandor Santos Rubino.

by Publicaciones Semana | Santos Rubino, Alejandro.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Publicaciones Semana, 2019Other title: Semana. Ideas que lideran.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P976c 2019.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editores William O. Bearden, Richard G. Netemeyer y Kelly L. Haws.

by Bearden, William O [editor .] | Netemeyer, Richard G [editor .] | Haws, Kelly L [editor .].

Edition: Third edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Los Ángeles, California : Sage Publications, Inc., 2011Other title: Marketing scales.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / H236h 2011.

Introducción a la investigación de mercados / coordinadores María Jesús Merino Sanz [y otros tres].

by Merino Sanz, María Jesús [coordinador.] | Pintado Blanco, Teresa [coordinador.] | Sánchez Herrera, Joaquín [coordinador.] | Grande Esteban, Ildefonso [coordinador.].

Series: Libros Profesionales de EmpresaEdition: Segunda edición / revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / IN61i 2015.

Marketing metrics : the manager´s guide to measuring marketing performance / Neil T. Bendle...[y otros 3].

by Bendle, Neil T [autor.] | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J.

Series: : Pearson Business Analytics SeriesEdition: Fourth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Estados Unidos] : Pearson Education Inc., 2021Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M345m 2021.
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Fundamentos de marketing / Mario Mesa Holguín.

by Mesa Holguín, Mario [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M578f 2012, ...

Promoción comercial : un enfoque integrado / J. Enrique Bigné... [y otros veintidos].

by Bigné, J. Enrique [autor.] | Gutiérrez, Ana María [autor.] | Rodríguez Del Bosque, Ignacio A [autor.] | García de los Salmones, María del Mar [autor.].

Edition: Primera edición.Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid, España : ESIC Editorial, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P965 2003.

Digital minds : 12 things every business needs to know about digital marketing / Husam Jandal, Francois Muscat, Benjamin Smith ... [y otros].

by Husam Jandal [autor.] | Muscat, Francois [autor.] | Smith, Benjamin [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Canada : WSI, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / D574 2013.

Relationship marketing on the internet : create one on one bonds with prospects and customers and keep them forever / Roger C. Parker ; forewords bye Lynne Duddy and Seth Godin.

by Parker, Roger C [autor.] | Duddy, Lynne [prólogo.] | Godin, Seth [prólogo.].

Series: Adams StreetwiseMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [United States] : Adams Media Corporation, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P238r 2000.

Essentials of marketing / Charles W. Lamb; Joseph F. Hair, JR.; Carl McDaniel.

by Lamb, Charles W, 1944- [autor.] | Hair, Joseph F [coautor.] | McDaniel, Carl [coautor.].

Edition: Seventh edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: United States: Cengage Learning, 2012Copyright date: ©2009 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218 2012.

Marketing analytics : essential tools for data driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.

by Venkatesan, Rajkumar [autor.] | Farris, Paul W [coautor.] | Wilcox, Ronald T [coautor.].

Series: Darden business publishingEdition: First edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: United States: University of Virginia Press, 2021Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / V461 2021.

The marketing plan handbook / Alexander Chernev.

by Chernev, Alexander [autor.].

Edition: Sixth edition.Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: General; Language: English Publisher: Washington, D.C. : Cerebellum Pres, 2020Publisher: @2020 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C521 2020.

La era del consumo / Luis Enrique Alonso .

by Alonso, Luis Enrique, 1958- [autor.].

Edition: Primera edición.Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: Madrid : Siglo XXI, 2005Copyright date: ©2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 339.47 / AL454.

The artist's marketing & action plan workbook / by Jonathan Talbot with Geoffrey Howard.

by Talbot, Jonathan [autor.] | Howard, Geoffrey [autor.].

Edition: Quinta edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Nueva York : Jonathan Talbot, 2005Copyright date: ©1999. Other title: The artist's marketing and action plan workbook .Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T138 2005.

Plan estratégico de marketing : el arte de cautivar a través de estrategias que enamoran / Lina María Echeverri Cañas.

by Echeverri Cañas, Lina María [autor].

Edition: Primera ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Bogotá : Universidad Colegio Mayor de Nuestra Señora del Rosario, 2023Availability: Not available: Biblioteca CESA: Checked out (1).

The Intuitive Customer : 7 Imperatives for moving your customer experience to the next level / by Colin Shaw, Ryan Parker Hamilton

by Shaw, Colin [autor] | Parker Hamilton, Ryan [autor].

Edition: Primera ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: New York : Palgrave Macmillan, 2016Other title: Seven Imperatives for moving your customer experience to the next level .Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / SH534i 2016.

Marketing communications : offline and online integration, engagement and analytics / P. R. Smith and Ze Zook.

by Smith, Paul Russell, 1957- [autor] | Zook, Ze [autor].

Edition: Sexta ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: London : KoganPage, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / SM642m 2016.

Las trampas del deseo : cómo controlar los impulsos irracionales que nos llevan al error / Dan Ariely ; traducción de Francisco J. Ramos.

by Ariely, Dan, 1968- [autor] | Ramos Mena, Francisco J [traductor].

Edition: Primera ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Original language: English Publisher: Barcelona : Booket, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / AR698t 2013.

Los tributos territoriales en el ordenamiento jurídico colombiano : un análisis crítico / Sandra Acevedo Zapata [y otros] ; editor Julio Roberto Piza Rodríguez.

by Piza Rodríguez, Julio Roberto [editor] | Acevedo Zapata, Sandra Bibiana [autor] | Acosta Martínez, Zulma Esperanza [autor] | Barreto Cruz, Nidia María [autor] | Cubides Durán, Eduardo Andrés [autor].

Series: Colección de Derecho Tributario "Fernando Hinestrosa"Edition: Segunda ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Bogotá : Universidad Externado de Colombia, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 344.3 / T822 2017.

Fundamentos de marketing / María Jesús Merino Sanz, Teresa Pintado Blanco, Miguel Santesmases Mestre y Joaquín Sánchez Herrera

by Merino Sanz, María Jesús [autor] | Pintado Blanco, Teresa [autor] | Santesmases Mestre, Miguel [autor] | Sánchez Herrera, Joaquín [autor].

Series: Economía y empresaEdition: Segunda ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid: Pirámide, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F981 2018.

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