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Investigación de mercados : toma de decisiones del sector público y privado / David A. Aaker ; George S. Day ; traducción Julio Coro Pando ; revisión Fernando Javier Cervantes Aldana.

by Aaker, David A [autor.] | Cervantes Aldana, Fernando Javier | Coro Pando, Julio S [traductor] | Day, George S.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Nueva Editorial Interamericana, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111i.

Investigación de mercados / David A. Aaker, George S. Day ; traducción Jaime Gómez Mont.

by Aaker, David [autor.] | Day, George S [coautor] | Gómez Mont Araiza, Jaime [traductor].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / A111i, ...

Marketing research / David A. Aaker, V. Kumar, George S Day.

by Aaker, David A [autor.] | Day, George S | Kumar, V, 1957-.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

Wharton on dynamic competitive strategy / editors, George S. Day and David J. Reibstein, with Robert E Gunther.

by Day, George S [autor.] | Gunther, Robert E, 1960- | Reibstein, David J.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 1997Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / W553w.

La organización que actua en función del mercado : cómo entender, atraer y mantener a los clientes valiosos / George S. Day ; traducción de Adriana de Hassan.

by Day, George S [autor.] | Hassan, Adriana de [traductor .].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D273o 2000, ...

Investigación de mercados / David A. Aaker ; George S. Day, V. Kumar ; traducción Fernando Roberto Pérez Vásquez ; revisión técnica César Javier Sepúlveda Martínez.

by Aaker, David A [autor.] | Day, George S | Kumar, V | Pérez Vázque, Fernando Roberto [traductor] | Sepúlveda Martínez, César Javier [revisión].

Series: : Administración mercadotecniaEdition: 4a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : Limusa Wiley, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.83 / A111i 2007, ...

Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A [autor.] | Day, George S [coautor] | Kumar, V [coautor].

Edition: 9 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : John Wiley, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111m.

HBR's 10 must reads on innovation / Roger L. Martin [y otros quince].

by Harvard Business Review Press | Martin, Roger L [autor.] | Govindarajan, Vijay [autor.] | Trimble, Chris [autor.] | Immelt, Jeffrey R, 1956- [autor.] | Bettencourt, Lance A [autor.] | Ulwick, Anthony W, 1957- [autor.] | Day, George S [autor.] | Thomke, Stefan [autor.] | Reinertsen, Donald [autor.] | Moss Kanter, Rosabeth [autor.] | McGrath, Rita Gunther [autor.] | MacMillan, Ian C, 1941- [autor.] | Drucker, Peter Ferdinand, 1909-2005 [autor] | Christensen, Clayton M [autor.] | Kaufman, Stephen P [autor.] | Shih, Willy [autor.].

Series: HBR's 10 must readsEdition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: HBR's ten must reads on innovation | Harvard business review's 10 must reads on innovation.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.401 / H339i 2013.

See sooner, act faster : how vigilant leaders thrive in an era of digital turbulence / George S. Day and Paul J. H. Schoemaker.

by Day, George S [autor] | Schoemaker, Paul J. H [autor].

Series: Management on the Cutting EdgeEdition: First editionMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Cambridge MA: MIT Press 2019Availability: Not available: Biblioteca CESA: Checked out (1).
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The new IT : how technology leaders are enabling business strategy in the digital age / Jill Dyche.

by Dyché, Jill [autor].

Edition: First editionMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / D994n 2015.

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