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Uno por uno : el marketing del Siglo XXI / Don Peppers.

by Peppers, Don [autor.] | Rogers, Martha [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Javier Vergara, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / P424m, ...

Fidelizando clientes : detectar y mantener al cliente leal / Josep Maria Martínez Ribes, Lluís de Borja Soler y Patrícia Carvajal Pérez.

by Martínez Ribes, Josep Maria [autor.] | Borja Soler, Lluís de | Carvajal Pérez, Patrícia.

Series: : Eada gestión ; 41Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Barcelona : Gestión 2000 ; 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M385f, ...

Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo.

by Greenberg, Paul [autor.] | Franco Calvo, Mercedes [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1).

Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez.

by Cuesta Fernández, Félix [autor.] | Montes Pérez, Eduardo [prólogo .].

Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ...

Estrategias para lograr clientes rentables / James G. Barnes, José Martín Rivera translator.

by Barnes, James G [autor.] | Rivera, José Martín [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Panorama Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B261e, ...

Caótica : administración y marketing en tiempos de caos / Philip Kotler y John A. Caslione ; traducción de Affán Buitrago.

by Kotler, Philip [autor.] | Caslione, John A.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2010Other title: [Chaotics. Español].Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874c, ...

CRM : las cinco pirámides del marketing relacional / Cosimo Chiesa de Negri.

by Chiesa de Negri, Cosimo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C533c, ...

Commonsense direct & digital marketing / Drayton Bird.

by Bird, Drayton [autor.].

Edition: Fifth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Londres : Dover, N.H. ; Kogan Page, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.84 / B618c 2007, ...

Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de Javier Alvarez.

by Reinares Lara, Pedro José [autor.] | Alvarez Ballesteros Francisco Javier | Gómez Arnau, Adriana [editor] | Ponzoa Casado, José Manuel.

Series: Prentice hall. Financial TimesEdition: 2a. edition / Edición Adriana Gómez\Arnau.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / R364m, ...

Mercadeo Relacional : hable directo con su cliente; descubra, conozca y comprenda a sus cliente con Mercadeo Directo / Marta Lucía Restrepo Torres.

by Restrepo Torres, Marta Lucia [autor.].

Edition: 2da edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Rap Collins Colombia, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8132 / R436m, ...
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Kapital cliente : la rentable gestión de clientes / Marta Lucía Restrepo Torres.

by Restrepo Torres, Marta Lucia [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración, Editorial CESA, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.812 / R313k 2015, ... Not available: Biblioteca CESA: Checked out (1).
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Marketing 1x1 : cada cliente es un mercado / compilado por James H. Gilmore y B. Joseph Pine II ; traducción Adriana Arias de Hassan.

by Arias de Hassan, Adriana [traductor] | Bonnett Vélez, Fabián [editor] | Gilmore, James H [compilador] | Pine, B. Joseph II [compilador].

Series: Harvard business reviewEdition: edición Fabián Bonnett Vélez.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M345m 2000, ...

Bold : how to go big, achieve success, and impact the world / Peter H. Diamandis.

by Diamandis, Peter H [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Simon & Schuster, 2015Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4 / D541b 2015, ...

Marketing communications : principles and practice / Philip J. Kitchen.

by Kitchen, Philip J [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / K622m 2006.

Marketing relacional : cómo obtener clientes leales y rentables / Josep Alet i Vilaginés .

by Alet i Vilaginés, Josep [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A372m 1994.

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