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		Investigación de mercados / David A. Aaker ; George S. Day, V. Kumar ; traducción Fernando Roberto Pérez Vásquez ; revisión técnica César Javier Sepúlveda Martínez. by Aaker, David A [autor.] \| Day, George S \| Kumar, V \| Pérez Vázque, Fernando Roberto [traductor] \| Sepúlveda Martínez, César Javier [revisión]. Series: : Administración mercadotecniaEdition: 4a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : Limusa Wiley, 2001Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.83 / A111i 2007, ... Place hold Request article Add to cart (remove)
		Mística por el cliente : caso Colpatria sobre CRM y gestión de clientes / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : CESA. Colegio de Estudios Superiores de Administración, 2013Online access: Recurso digital en OverDrive \| Recurso en Biblioteca Digital (repositorio) Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / R436m 2013, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Kapital cliente : la rentable gestión de clientes / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración, Editorial CESA, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.812 / R313k 2015, ... Not available: Biblioteca CESA: Checked out (1). Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción de Leticia Esther Pineda Ayala, Lourdes Amador Araujo. by Kotler, Philip, 1931- [autor.] \| Amador Araujo, Lourdes \| Lane Keller, Kevin \| Pineda Ayala, Leticia Esther. Edition: Decimoquinta edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. : Pearson, 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (8)Call number: 658.8 / K874d1 2016, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Estrategia cero : Colpatria innovó para cambiar las costumbres financieras / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Edition: 1a edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá Colpatria 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.4063 / R436e 2016, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Marketing myopia / Theodore Levitt. by Levitt, Theodore, 1925-2006 [autor.]. Series: : Harvard business review classicsMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L666m 2008. Place hold Request article Add to cart (remove)

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