Results of search for '(su:"EME_CIclo I_Mercadeo relacional")'

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		La clientelización de los mercados : la nueva frontera en la competencia comercial / B. Joseph Pine II ; traducción de Jesús Villamizar Herrera ; revisión técnica de Humberto Serna Gómez ; prólogo de Stan Davis. by Pine, B. Joseph, II [autor.] \| Villamizar Herrera, Jesús [traductor .] \| Serna Gómez, Humberto [revisión] \| Davis, Stanley M [prólogo ]. Series: : Serie empresarialMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P649c 1994, ... Place hold Request article Add to cart (remove)
		El nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins , traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas, Roberto A [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.111 / R221n 1996, ... Place hold Request article Add to cart (remove)
		Uno por uno : el marketing del Siglo XXI / Don Peppers. by Peppers, Don [autor.] \| Rogers, Martha [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Javier Vergara, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / P424m, ... Place hold Request article Add to cart (remove)
		Los negocios en la era digital : cómo adaptar la tecnología informática para obtener el mayor beneficio / Bill Gates ; traducción de J. A Bravo. by Gates, Bill, 1955- [autor.] \| Bravo J. A [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Plaza & Janés Editores, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4038 / G259n, ... Place hold Request article Add to cart (remove)
		Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Félix [autor.] \| Montes Pérez, Eduardo [prólogo .]. Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ... Place hold Request article Add to cart (remove)
		Medios, tecnologías y consumidores : perspectivas de mercado / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.] \| Universidad Del Rosario. Facultad de Administración. Series: Colección textos de administración y negociosEdition: 1a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Universidad del Rosario, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Estrategias para lograr clientes rentables / James G. Barnes, José Martín Rivera translator. by Barnes, James G [autor.] \| Rivera, José Martín [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Panorama Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B261e, ... Place hold Request article Add to cart (remove)
		Caótica : administración y marketing en tiempos de caos / Philip Kotler y John A. Caslione ; traducción de Affán Buitrago. by Kotler, Philip [autor.] \| Caslione, John A. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2010Other title: [Chaotics. Español].Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874c, ... Place hold Request article Add to cart (remove)
		CRM : las cinco pirámides del marketing relacional / Cosimo Chiesa de Negri. by Chiesa de Negri, Cosimo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C533c, ... Place hold Request article Add to cart (remove)
		Crítica de la información / Scott Lash ; traducción de Horacio Pons. by Lash, Scott [autor.] \| Pons, Horacio [traductor]. Series: SociologíaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Buenos Aires : Amorrortu Editores, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 303.4833 / L343c. Place hold Request article Add to cart (remove)
		Generación Einstein : más listos, más rápidos, más sociables / Jeroem Boschma. by Boschma, Jeroem [autor.]. Edition: a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: German Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 306 / B742g. Place hold Request article Add to cart (remove)
		Commonsense direct & digital marketing / Drayton Bird. by Bird, Drayton [autor.]. Edition: Fifth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Londres : Dover, N.H. ; Kogan Page, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.84 / B618c 2007, ... Place hold Request article Add to cart (remove)
		Digital marketing : strategies for oline success / Godfrey Parkin. by Parkin, Godfrey [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Londres : New Holland Publishers, 2009-2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / P247d 2010, ... Place hold Request article Add to cart (remove)
		Born digital : understanding the first generation of digital natives / John Palfrey, Urs Gasser. by Palfrey, John [autor.] \| Gasser, Urs. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Basic Books, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 303.4833 / P159b 2008, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de Javier Alvarez. by Reinares Lara, Pedro José [autor.] \| Alvarez Ballesteros Francisco Javier \| Gómez Arnau, Adriana [editor] \| Ponzoa Casado, José Manuel. Series: Prentice hall. Financial TimesEdition: 2a. edition / Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / R364m, ... Place hold Request article Add to cart (remove)
		Mercadeo Relacional : hable directo con su cliente; descubra, conozca y comprenda a sus cliente con Mercadeo Directo / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Edition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Rap Collins Colombia, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8132 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Kapital cliente : la rentable gestión de clientes / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración, Editorial CESA, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.812 / R313k 2015, ... Not available: Biblioteca CESA: Checked out (1). Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Customer experience strategy : design & implementation / Maurice FitzGerald, Peter FitzGerald. by FitzGerald, Maurice [autor.] \| Fitzgerald, Peter. Series: Customer Strategy ; 1Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Suiza : Customer Strategy, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F553c 2017. Place hold Request article Add to cart (remove)
		Los 100 errores de la experiencia de cliente / Juan Carlos Alcaide . by Alcaide Casado, Juan Carlos [autor.]. Series: DivulgaciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Other title: Los cien errores de la experiencia de cliente /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A346c 2015. Place hold Request article Add to cart (remove)
		CRM la guia definitiva : estrategia de gerenciamiento de la relación con los clientes / Hugo Brunetta . by Brunetta, Hugo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Buenos Aires : Pluma digital, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B895c 2016, ... Place hold Request article Add to cart (remove)

		La clientelización de los mercados : la nueva frontera en la competencia comercial / B. Joseph Pine II ; traducción de Jesús Villamizar Herrera ; revisión técnica de Humberto Serna Gómez ; prólogo de Stan Davis. by Pine, B. Joseph, II [autor.] \| Villamizar Herrera, Jesús [traductor .] \| Serna Gómez, Humberto [revisión] \| Davis, Stanley M [prólogo ]. Series: : Serie empresarialMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P649c 1994, ... Place hold Request article Add to cart (remove)
		El nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins , traducción de Roberto A. Haas. by Rapp, Stan [autor.] \| Collins, Thomas L \| Haas, Roberto A [traductor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.111 / R221n 1996, ... Place hold Request article Add to cart (remove)
		Uno por uno : el marketing del Siglo XXI / Don Peppers. by Peppers, Don [autor.] \| Rogers, Martha [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Javier Vergara, 1996Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / P424m, ... Place hold Request article Add to cart (remove)
		Los negocios en la era digital : cómo adaptar la tecnología informática para obtener el mayor beneficio / Bill Gates ; traducción de J. A Bravo. by Gates, Bill, 1955- [autor.] \| Bravo J. A [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Plaza & Janés Editores, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4038 / G259n, ... Place hold Request article Add to cart (remove)
		Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Félix [autor.] \| Montes Pérez, Eduardo [prólogo .]. Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ... Place hold Request article Add to cart (remove)
		Medios, tecnologías y consumidores : perspectivas de mercado / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.] \| Universidad Del Rosario. Facultad de Administración. Series: Colección textos de administración y negociosEdition: 1a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Universidad del Rosario, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Estrategias para lograr clientes rentables / James G. Barnes, José Martín Rivera translator. by Barnes, James G [autor.] \| Rivera, José Martín [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Panorama Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B261e, ... Place hold Request article Add to cart (remove)
		Caótica : administración y marketing en tiempos de caos / Philip Kotler y John A. Caslione ; traducción de Affán Buitrago. by Kotler, Philip [autor.] \| Caslione, John A. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2010Other title: [Chaotics. Español].Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874c, ... Place hold Request article Add to cart (remove)
		CRM : las cinco pirámides del marketing relacional / Cosimo Chiesa de Negri. by Chiesa de Negri, Cosimo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C533c, ... Place hold Request article Add to cart (remove)
		Crítica de la información / Scott Lash ; traducción de Horacio Pons. by Lash, Scott [autor.] \| Pons, Horacio [traductor]. Series: SociologíaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Buenos Aires : Amorrortu Editores, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 303.4833 / L343c. Place hold Request article Add to cart (remove)
		Generación Einstein : más listos, más rápidos, más sociables / Jeroem Boschma. by Boschma, Jeroem [autor.]. Edition: a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: German Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 306 / B742g. Place hold Request article Add to cart (remove)
		Commonsense direct & digital marketing / Drayton Bird. by Bird, Drayton [autor.]. Edition: Fifth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Londres : Dover, N.H. ; Kogan Page, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.84 / B618c 2007, ... Place hold Request article Add to cart (remove)
		Digital marketing : strategies for oline success / Godfrey Parkin. by Parkin, Godfrey [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: Londres : New Holland Publishers, 2009-2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / P247d 2010, ... Place hold Request article Add to cart (remove)
		Born digital : understanding the first generation of digital natives / John Palfrey, Urs Gasser. by Palfrey, John [autor.] \| Gasser, Urs. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Basic Books, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 303.4833 / P159b 2008, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de Javier Alvarez. by Reinares Lara, Pedro José [autor.] \| Alvarez Ballesteros Francisco Javier \| Gómez Arnau, Adriana [editor] \| Ponzoa Casado, José Manuel. Series: Prentice hall. Financial TimesEdition: 2a. edition / Edición Adriana Gómez\Arnau.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / R364m, ... Place hold Request article Add to cart (remove)
		Mercadeo Relacional : hable directo con su cliente; descubra, conozca y comprenda a sus cliente con Mercadeo Directo / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Edition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Rap Collins Colombia, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8132 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Kapital cliente : la rentable gestión de clientes / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración, Editorial CESA, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.812 / R313k 2015, ... Not available: Biblioteca CESA: Checked out (1). Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Customer experience strategy : design & implementation / Maurice FitzGerald, Peter FitzGerald. by FitzGerald, Maurice [autor.] \| Fitzgerald, Peter. Series: Customer Strategy ; 1Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Suiza : Customer Strategy, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F553c 2017. Place hold Request article Add to cart (remove)
		Los 100 errores de la experiencia de cliente / Juan Carlos Alcaide . by Alcaide Casado, Juan Carlos [autor.]. Series: DivulgaciónMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2015Other title: Los cien errores de la experiencia de cliente /.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A346c 2015. Place hold Request article Add to cart (remove)
		CRM la guia definitiva : estrategia de gerenciamiento de la relación con los clientes / Hugo Brunetta . by Brunetta, Hugo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Buenos Aires : Pluma digital, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / B895c 2016, ... Place hold Request article Add to cart (remove)

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