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		Mercadotecnia : un enfoque integrador / Weldon J. Taylor, Roy T. Shaw ; traducción Lorenzo Razo Morales. by Taylor, Weldon J. - Shaw, Roy T. - López Ballori, Eduardo [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T238m. Place hold Request article Add to cart (remove)
		Estrategias recompetitivas : cómo reimpulsar el crecimiento de su producto en un mercado maduro / Mack Hanan ; traducción Adriana Arias de Hassan. by Hanan, Mack [autor.] \| Arias de Hassan, Adriana [traductor]. Series: Serie Norma Desarrollo GerencialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233e. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnía : análisis, planeación y control / Philip Kotler ; translator R. Quijano R. by Kotler, Philip [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Diana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Instrumentos de análisis del marketing estratégico / Biblioteca de Manuales Prácticos de Marketing. by Mapcal [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297i. Place hold Request article Add to cart (remove)
		The 1\day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W Cooper. by Hiebing, Román G [autor.] \| Cooper, Scott W. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633d. Place hold Request article Add to cart (remove)
		Solución de problemas en mercadotecnia / J. Donald Weinrauch ; traducción John Delvalle Tupper. by Weinrauch, J. Donald [autor.] \| Delvalle Tupper, John [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W423s. Place hold Request article Add to cart (remove)
		Brandmaps : the competitive marketing strategy game / Randall G Chapman. by Chapman, Randall G [autor.]. Edition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Other title: Competitive marketing strategy game.Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / CH466b. Place hold Request article Add to cart (remove)
		El plan de marketing : como elaborarlo con ayuda informática / Carlo Cutropía Fernández. by Cutropía Fernández, Carlo [autor.]. Series: Manueles practicos de marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C988p. Place hold Request article Add to cart (remove)
		Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by Kerin, Roger A [autor.] \| Peterson, Robert A. (Robert Allen), 1944-. Edition: Eighth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K39s. Place hold Request article Add to cart (remove)
		Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R Reeder. by Brierty, Edward G, 1925- [autor.] \| Eckles, Robert W, 1927- \| Reeder, Robert R, 1935- \| Reeder, Robert R, 1935-. Industrial marketing. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B853b. Place hold Request article Add to cart (remove)
		The marketing plan / William A Cohen. by Cohen, William A, 1937- [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1998Online access: Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C678m. Place hold Request article Add to cart (remove)
		Marketing radical : desde Harvard hasta Harley\Davidson, lecciones de diez organizaciones que rompieron las reglas y triunfaron en grande / Sam Hill y Glenn Rifkin ; traducción Adriana de Hassan. by Hill, Sam [autor.]. Edition: Edición María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona ; Bogotá : Grupo Editorial Norma, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H648m. Place hold Request article Add to cart (remove)
		Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Drummond, Graeme [autor.] \| Ensor, John \| Chartered Institute Of Marketing. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D795s. Place hold Request article Add to cart (remove)
		The manager's guide to competitive marketing strategies / Norton Paley. by Paley, Norton [autor.]. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boca Raton, FL : St. Lucie Press, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P158m. Place hold Request article Add to cart (remove)
		Gestión del marketing social / Antonio Leal Jiménez. by Leal Jiménez, Antonio [autor.] \| Peralba Ruiz, Ma. Victoria [editor]. Series: Serie MacGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L433g. Place hold Request article Add to cart (remove)
		Ev@lución : las ocho verdades del marketing femenino / Faith Popcorn, Lys Marigold ; translator Cristina Armengol. by Popcorn, Faith, 1902- [autor.] \| Marigold, Lys. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Granica, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P825e. Place hold Request article Add to cart (remove)
		Plan de marketing paso a paso : una guía práctica para lanzar con éxito productos, servicios e ideas / Vicente Ambrósio ; editor Orlando Fernández. by Ambrosio, Vicente [autor.] \| Fernández, Orlando [editor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Bogotá : Pearson Educación de Colombia, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A496p, ... Place hold Request article Add to cart (remove)
		101 estrategias de negocios y de marketing : las mejores estrategias para alcanzar el éxito empresarial en épocas turbulentas y competitivas / José Maria Ferre Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2002Publisher: [s.l.] : [s.e.], 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / F368e, ... Place hold Request article Add to cart (remove)
		Problemas de marketing : análisis de casos prácticos / Milton P. Brown, [y otros]. by Brown, Milton P [autor.] \| Cardozo, Richard N [coautor] \| Cunningham, Scott M [coautor] \| Salmon, Walter J [coautor] \| Sultan, Ralph G. M [coautor]. Series: ESADE ; tomo I ;Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1977Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / B877p 1977, ... Place hold Request article Add to cart (remove)

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