Mercadotecnia : un enfoque integrador / Weldon J. Taylor, Roy T. Shaw ; traducción Lorenzo Razo Morales.
Material type:
TextLanguage: Spanish Publisher: México : Trillas, 1973Description: 807 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenSubject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Mercadeo -- Toma de decisiones | Canales de comercializaciónDDC classification: 658.8
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
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General | 658.8 / T238m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101000954 |
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