Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1998Edition: Eighth editionDescription: xii, 723 páginas : ilustraciones, mapas ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0136328601Subject(s): Planeación de mercadeo | Estrategias de mercadeo | Mercadeo -- Casos prácticos | Mercadeo -- Toma de decisiones | Administración de mercadeo | Mercadeo -- Decision making -- Case studies | Mercadeo -- Management -- Case studiesDDC classification: 658.802
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