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		Análisis de mercados : técnicas cuantitativas / Roland Frank. by Frank, Roland [autor] \| Kuchn,Alfred [autor] \| Massy,William [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1969Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F828a. Place hold Request article Add to cart (remove)
		La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt. by Barabba, Vincent P [autor.] \| Angstadt, Michel [translator] \| Zaltman, Gerald. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v. Place hold Request article Add to cart (remove)
		Instrumentos de análisis del marketing estratégico / Biblioteca de Manuales Prácticos de Marketing. by Mapcal [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297i. Place hold Request article Add to cart (remove)
		El marketing y su utilidad en la pequeña empresa. / Directora. Avelina Keones. by Koenes, Avelina [director]. Series: Guías de gestión de la pequeña empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297m. Place hold Request article Add to cart (remove)
		Marketing research : an applied approach / Thomas C. Kinnear, James R Taylor. by Kinnear, Thomas C, 1943- [autor.] \| Taylor, James R. (James Ronald), 1938-. Series: McGraw\Hill series in marketingEdition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K557m. Place hold Request article Add to cart (remove)
		101 estrategias de negocios y de marketing : las mejores estrategias para alcanzar el éxito empresarial en épocas turbulentas y competitivas / José Maria Ferre Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2002Publisher: [s.l.] : [s.e.], 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / F368e, ... Place hold Request article Add to cart (remove)
		Métricas del marketing / Alejandro Domínguez Doncel y Silvia Hermo Gutiérrez. by Domínguez Doncel, Alejandro [autor.] \| Hermo Gutiérrez, Silvia. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D671m. Place hold Request article Add to cart (remove)
		A framework for marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane, 1956-. Edition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice Hall, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K874a. Place hold Request article Add to cart (remove)
		Investigación de mercados, para una mejor toma de decisiones / Alberto Céspedes Sáenz. by Céspedes Sáenz, Alberto [autor.]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / C958i. Place hold Request article Add to cart (remove)
		Marketing para pymes : un enfoque para Latinoamérica / Alejandro Schnarch Kirberg. by Schnarch, Kirberg Alejandro [autor.]. Series: Administración mercadotecniaEdition: Primera edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega Colombiana, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357m. Place hold Request article Add to cart (remove)
		El plan de marketing en la pyme / Joseé María Sainz de Vicuna Ancín. by Sainz de Vicuna Ancin, José María [autor.]. Edition: 2da edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Alfaomega, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S157p. Place hold Request article Add to cart (remove)
		Manual de marketing directo / Juan Manuel Ríos. by Ríos, Juan Manuel [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Intermedio, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R467m 2004. Place hold Request article Add to cart (remove)
		Principios de marketing / Philip Kotler, Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli. by Kotler, Philip [autor.] \| Flores Zamora, Javier de Jesús [revisión] \| Galli, Carlos Alberto [revisión] \| García de Madariaga, Jesús [revisión] \| Moreno López, Yago [traductor] \| Armstrong, Gary. Edition: 12a. edition / editor Alberto Canizal.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero. by Munuera Alemán, José Luis [autor.] \| Rodríguez Escudero, Ana Isabel. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963e, ... Place hold Request article Add to cart (remove)
		Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros ; revisión técnica Adriana Estrada, Ma. de los Angeles Ramos Solano, María del Pilar Palomar Fuentes. by Hernández Garnica, Clotilde [autor.] \| Guerrero Rosas, Pablo Miguel [editor] \| Maubert Viveros, Claudio Alfonso \| Palomar Fuentes, María Del Pilar [revisión] \| Ramos Solano, María de lol Ángeles [revisión]. Edition: Editor Pablo Miguel Guerrero Rosas.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, Pearson, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / H557f, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Métricas del marketing / Alejandro Domínguez Doncel, Gemma Muñoz Vera. by Domínguez Doncel, Alejandro [autor.] \| Muñoz Vera, Gemma. Series: Alfaomega \| Mercadotecnia. Gestión EmpresarialEdition: 2a. edition / revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2010Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / D671m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marketing an Introduction 3/E / Philip Kotler. by Kotler, Philip. Material type: Film; Format: videocassette ; Type of visual material: videorecording ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K87m 1993, ... Place hold Request article Add to cart (remove)
		Posicionamiento significativo : incluye la problemática del posicionamiento clásico y su reformulación desde la teoría de los significados / José Antonio París. by París, José Antonio [autor.]. Series: Ciencias económicasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires Líbryco 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P232p 2014. Place hold Request article Add to cart (remove)
		Marketing research : methodological foundations / Gilbert A. Churchill. by Churchill, Gibert A [autor.]. Series: The Dryden press series in marketingEdition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hinsdale, Ill. : The Dryden press, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / CH563m. Place hold Request article Add to cart (remove)

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