Your search returned 144 results.

Sort
Results
Consumer behavior : buying, having and being / Michael R Solomon.

by Solomon, Michael R [autor.].

Edition: Eighth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c.

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [autor.] | Keller, Kevin Lane, 1956-.

Edition: Thirteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Not available: Biblioteca CESA: Damaged (2).

Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

by Mooradian, Todd A [autor.] | Matzler, Kurt [coautor] | Ring, Lawrence J. Ring [coautor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M819s.

Cases and problems in investments / by Francis J. Calkins.

by Calkins, Francis J [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice-Hall, 1955Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.67082 / C155c.

Study guide : principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary.

Edition: 12.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874s.

E-commerce : negocios, tecnología y sociedad / Kenneth C. Laudon, Carol Guercio Traver ; traducción Alfonso Vidal Romero Elizondo ; revisión técnica María del Carmen Gutiérrez Díez.

by Laudon, Kenneth C [autor.] | Guercio Traver, Carol | Gutiérrez Díez, María Del Carmen [revisión] | Vidal Romero Elizondo, Alfonso [traductor].

Edition: Editor Luis Miguel Cruz Castillo.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L372e.

Gestión de los negocios internacionales / Liliana E. Gnazzo, [y otros 7].

by Gnazzo, Liliana E [autor] | Domínguez, Mirta [coautor] | Elaskar, Luis [coautor] | Espina, Javier R [coautor] | Gnazzo, Liliana E [coautor] | Ledesma, Carlos A [coautor] | Ochoa, Raúl V [coautor] | Peña, Gonzalo D [coautor] | Urdaniz, Fernando [coautor].

Edition: Primera edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.049 / G571g.

Sports marketing : a strategic perspective / Matthew D Shank.

by Shank, Matthew D [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.838796 / S528s.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [autor.] | Baack, Donald.

Edition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, & marketing communications.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / C648i.

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary (Gary M.).

Edition: Thirteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Not available: Biblioteca CESA: Damaged (2).

A public relations primer : thinking and writing in context / Paula Marantz Cohen.

by Cohen, Paula Marantz, 1953- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / C678p.

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K [autor.].

Edition: Sixth Edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall International, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249m, ...

Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C [autor.] | Bush, Ronald F [coautor].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2010Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.83 / B967m1 2010, ...

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary (Gary M.).

Edition: Fourteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Pearson Prentice Hall, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Not available: Biblioteca CESA: Damaged (2).

Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros ; revisión técnica Adriana Estrada, Ma. de los Angeles Ramos Solano, María del Pilar Palomar Fuentes.

by Hernández Garnica, Clotilde [autor.] | Guerrero Rosas, Pablo Miguel [editor] | Maubert Viveros, Claudio Alfonso | Palomar Fuentes, María Del Pilar [revisión] | Ramos Solano, María de lol Ángeles [revisión].

Edition: Editor Pablo Miguel Guerrero Rosas.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, Pearson, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / H557f, ... Not available: Biblioteca CESA: Lost (1).

Global Marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice - Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K262g, ...

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [autor.] | Keller, Kevin Lane, 1956-.

Edition: Fourteenth [edition].Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m. Not available: Biblioteca CESA: Lost (1).

Internet marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick [y otros].

by Chaffey, Dave [autor.] | Ellis-Chadwick, Fiona [coautor] | Johnston, Kevin [coautor] | Mayer, Richard [coautor].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch433i.

Marketing on the Internet : principles of online marketing / Judy Strauss, Raymond Frost.

by Strauss, Judy [autor.] | Frost, Raymond.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8002 / S912m.

Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J Ring.

by Mooradian, Todd A [autor.] | Matzler, Kurt | Ring, Lawrence J.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Pearson Prentice Hall, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M819s.

Pages
Hola