Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip [autor.]Contributor(s): Armstrong, Gary (Gary M.)Material type: TextTextLanguage: English Publisher: Boston, MA : Pearson Prentice Hall, 2012Edition: Fourteenth editionDescription: xxiv, 613, 97 páginas sin numerar : ilustraciones ; 29 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0132167123; 9780132167123Subject(s): Administración de mercados | Segmentación de mercados | Dirección y Administración | Planeación de mercadeo | Mercadeo | Vendedores y arte de venderDDC classification: 658.8
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Libros Libros Biblioteca CESA

Diagonal 34 A No. 5 A - 23 

Casa Incolda

PBX: 339 53 00

serviciosbiblioteca@cesa.edu.co

Piso 1
General 658.8 / K874p (Browse shelf(Opens below)) Ej. 1 1 Available 7101017236
Libros Libros Biblioteca CESA

Diagonal 34 A No. 5 A - 23 

Casa Incolda

PBX: 339 53 00

serviciosbiblioteca@cesa.edu.co

Piso 1
General 658.8 / K874p (Browse shelf(Opens below)) Ej. 2 2 Available 7101017238
Total holds: 0

Includes bibliographical references and index.

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