Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J Ring.
Material type:
TextLanguage: English Publisher: Boston, MA : Pearson Prentice Hall, 2012Description: xxiv, 384 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0136028047; 9780136028048Subject(s): Planeación de mercadeo | Mercadeo -- Management | Planificación estratégica | Administración de mercadeoDDC classification: 658.802
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.802 / M819s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101019889 |
Total holds: 0
Includes bibliographical references and index.
There are no comments on this title.