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		Marketing the 21st century library : the time is now / Lucas-Alfieri, Debra,. by Debra, Lucas-Alfieri [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Amsterdam : Chandos Publishing, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D353m 2015. Place hold Request article Add to cart (remove)
		Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013. Place hold Request article Add to cart (remove)
		Mercadotecnia : un enfoque integrador / Weldon J. Taylor, Roy T. Shaw ; traducción Lorenzo Razo Morales. by Taylor, Weldon J. - Shaw, Roy T. - López Ballori, Eduardo [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T238m. Place hold Request article Add to cart (remove)
		Engagement marketing : una nueva publicidad para un marketing de compromiso / José Martí y Pablo Muänoz ; prólogo de Agustín Medina. by Martí, José [autor.] \| Medina Fernández, Agustín [prólogo] \| Muänoz, Pablo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / M378e, ... Place hold Request article Add to cart (remove)
		Matemáticas en la mercadotecnia / William B. Logan ; M. Herbert Freeman ; traducción Alfredo Díaz Mata. by Logan, William B [autor.] \| Díaz Mata, Alfredo [traductor] \| Dorr, Eugene L [editor] \| Herbert Freeman, M \| Villarreal Villarreal, Hector [revisión]. Series: Curso práctico de mercadotecnia McGraw\Hill ; 7Edition: 2a edition / Eugene L Dorr.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1983Availability: Not available: Biblioteca CESA: Damaged (2). Request article Add to cart (remove)
		Casos latinoamericanos sobre la moderna gerencia de ventas en el contexto del mercadeo / Konrad Fischer Rossi. by Rossi, Konrad Fisher [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Limusa, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / F529c. Place hold Request article Add to cart (remove)
		Diccionario de Marketing / Academia de Ciencias Comerciales, Consejo Internacional de la Lengua Francesa. by Academia de Ciencias Comerciales. Consejo Internacional de la Lengua Francesa [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Asociación para el Progreso de la Dirección, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8003 / A168d. Place hold Request article Add to cart (remove)
		La nueva competencia : más allá de teoría Z : el mercadeo al estilo japonés / Philip Kotler ; Liam Fahey ; S. Jatusripitak ; traducción Adriana Arias de Hassan. by Kotler, Philip [autor.] \| Arias de Hassan, Adriana [traductor] \| Fahey, Liam \| Jatusripitak, Somkid. Series: Libros de interes generalMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Norma, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.0952 / K87n. Place hold Request article Add to cart (remove)
		Estrategias recompetitivas : cómo reimpulsar el crecimiento de su producto en un mercado maduro / Mack Hanan ; traducción Adriana Arias de Hassan. by Hanan, Mack [autor.] \| Arias de Hassan, Adriana [traductor]. Series: Serie Norma Desarrollo GerencialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233e. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnía : análisis, planeación y control / Philip Kotler ; translator R. Quijano R. by Kotler, Philip [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Diana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T Gale. by Buzzell, Robert D. (Robert Dow), 1933- [autor.] \| Gale, Bradley T. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Collier Macmillan, 1987Online access: Contributor biographical information \| Publisher description \| Sample text \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B989p. Place hold Request article Add to cart (remove)
		The marketing mystique / [by] Edward S McKay. by Mckay, Edward S [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : American Management Association, [1972]Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M478m, ... Place hold Request article Add to cart (remove)
		Cases in strategic marketing. by Swayne, Linda E [autor.] \| Ginter, Peter M. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / S973c. Place hold Request article Add to cart (remove)
		Inmunidad al mercadeo / George Lazarus ; Bruce Wesler ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez. by Lazarus, George [autor.] \| Calado Noguera, Eduardo [traductor] \| Serna Gómez, Humberto \| Wesler, Bruce. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L431i. Place hold Request article Add to cart (remove)
		Diccionario metodológico de mercadotecnia / Guy Serraf ; traducción Hélene Levesque Dion ; revisión técnica Hilda Martínez Silva. by Serraf, Guy [autor.] \| Levesque Dion, Hélene [traductor] \| Martínez Silva, Hilda [revisión]. Material type: Text; Format: large print festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: R 658.8003 / S487d. Place hold Request article Add to cart (remove)
		Mercadotecnia para las empresas medianas y pequeñas / Ralph L. Dorff ; traducción Guadalupe Becerra Perusquía ; revisión técnica Fernando Javier Cervantes Aldana. by Dorff, Ralph L [autor.] \| Becerra Perusquía, María Guadalupe [traductor] \| Cervantes Aldana, Fernando Javier. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D695m. Place hold Request article Add to cart (remove)
		Política de precios para hacer rentables las decisiones / Kent B. Monroe ; traducción Carmen Berne, Enrique Giner ; revisión técnica Manuel Espitia. by Monroe, Kent B [autor.] \| Berne, Carmen [traductor] \| Espitia, Manuel [revisión] \| Giner, Enrique [traductor]. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / M753p. Place hold Request article Add to cart (remove)
		Fundamentos de marketing / William J. Stanton, [et..al.] ; traducción Julio Coro Pando. by Stanton, William J [autor.] \| Etzel, Michael J., Coaut \| Walker, Bruce J., Coaut \| Coro Pando, Julio, Tr. Edition: 9 edition.Material type: Text; Literary form: Not fiction Language: Spanish Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S792f. Place hold Request article Add to cart (remove)
		Marketing classics : a selection of influential articles / Ben M. Enis, Keith k. Cox. by Enis, Ben M. \ Cox, Keith K., Coaut [autor.]. Edition: 6 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1988Availability: Not available: Biblioteca CESA: Damaged (1). Request article Add to cart (remove)

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