Fundamentos de marketing / William J. Stanton, [et..al.] ; traducción Julio Coro Pando.

By: Stanton, William J [autor.]Contributor(s): Etzel, Michael J., Coaut | Walker, Bruce J., Coaut | Coro Pando, Julio, TrMaterial type: TextTextLanguage: Spanish Publisher: México : McGraw-Hill, 1992Edition: 9 editionDescription: 733 páginasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0070609527Subject(s): Mercadeo | Mercadeo -- Casos de estudio | Planeacion en mercadeo | Promoción de ventasDDC classification: 658.8
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