Local cover image
Essentials of marketing research : a hands-On orientation / Naresh K. Malhotra.
Material type:
TextLanguage: English Publisher: Boston, MA : Pearson, 2015Description: xxiv, 408 páginas : ilustraciones, láminas fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0137066732; 9780137066735Subject(s): Diseños de investigación de mercadeo | Encuestas e investigación | Mercadeo | Análisis de mercadeo | Investigación de mercadeoDDC classification: 658.83
Contents:
1. Introduction and early phases of marketing research ; 2. Research design formulation ; 3. Data collection, analysis, and reporting.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.83 / M249e 2015 (Browse shelf(Opens below)) | Ej.1 | Available | 7101022708 |
Total holds: 0
Incluye índice.
1. Introduction and early phases of marketing research ; 2. Research design formulation ; 3. Data collection, analysis, and reporting.
Click on an image to view it in the image viewer
There are no comments on this title.