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Essentials of marketing research : a hands-On orientation /

Malhotra, Naresh K.

Essentials of marketing research : a hands-On orientation / Naresh K. Malhotra. - xxiv, 408 páginas : ilustraciones, láminas fotografías.

Incluye índice.

1. Introduction and early phases of marketing research ; 2. Research design formulation ; 3. Data collection, analysis, and reporting.

ISBN: 0137066732 9780137066735

Subjects--Topical Terms:
Diseños de investigación de mercadeo
Encuestas e investigación
Mercadeo.
Análisis de mercadeo.
Investigación de mercadeo.

Dewey Class. No.: 658.83 / M249e 2015

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