Successful marketing for service organizations / Eugene M. Johnson, Eberhard E. Scheuing.

By: Johnson, Eugene M [autor.]Contributor(s): Scheving, Eberhard E [coautor]Material type: TextTextLanguage: English Publisher: New York : American Management Association, 1982Description: 222 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenSubject(s): Estrategias de mercadeo | Mercadeo | Servicio al cliente | Mercadeo de serviciosDDC classification: 658.8
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