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Successful marketing for service organizations /

Johnson, Eugene M.

Successful marketing for service organizations / Eugene M. Johnson, Eberhard E. Scheuing. - 222 páginas : ilustraciones.

Subjects--Topical Terms:
Estrategias de mercadeo.
Mercadeo.
Servicio al cliente.
Mercadeo de servicios.

Dewey Class. No.: 658.8 / J661s

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