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Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia.

by Garrido I Pavia, Jordi [autor.].

Series: Empresa y gestiónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g.

Successful marketing for service organizations / Eugene M. Johnson, Eberhard E. Scheuing.

by Johnson, Eugene M [autor.] | Scheving, Eberhard E [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / J661s.

The new marketing / Richard Brookes.

by Brookes, Richard, 1945- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B872n.

Cómo gerenciar el servicio al cliente / Bernard Katz ; traducción Teresa Nino Torres ; revisión técnica Humberto Serna Gómez.

by Katz, Bernard [autor.] | Niño Torres, Teresa [traductor] | Serna Gómez, Humberto.

Series: Serie EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / K19c.

La Gestión en las empresas de servicios / James L. Heskett ; traducción de Francisco Nadal de Moner.

by Heskett, James L [autor.] | Nadal de Moner, Francisco [traductor].

Series: Gestión e InnovaciónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Plaza & Janés Editores, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / H585g.

La revolución del servicio : el toque personal que conserva y cautiva clientes / Karl Albrecht ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez.

by Albrecht, Karl [autor.] | Serna Gómez, Humberto | Villamizar Herrera, Jesús [traductor].

Series: Serie empresarial LegisMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : [s.e.], 1990Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A341r, ...

La nueva mercadotecnia / Richard Brookes ; traducción Robert A. Haas.

by Brookes, Richard [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B872n.

Primero estoy yo : el mensaje que sus clientes le transmiten a usted... / Linda Silverman Goldzimer ; con la colaboración de Gregory L. Beckmann ; traducción de Adriana de Hassan.

by Silverman Goldzimer, Linda [autor.] | Hassan, Adriana de [traductor].

Series: Desarrollo gerencialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S587p.

La excelencia en el servicio / Karl Albrecht, Lawrence J. Bradford ; traducción Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez.

by Albrecht, Karl [autor.] | Bradford, Lawrence J | Serna Gómez, Humberto [revisión] | Villamizar Herrera, Jesús [traductor].

Series: Serie EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A341e.

Servuccion : el marketing de servicios / Pierre Eiglier ; translator Alejandro Molla Descals.

by Eiglier, Pierre [autor.] | Langeard, Eric.

Series: Serie McGraw\Hill de managementMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 1989Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.82 / E34s, ...

La Calidad del servicio : a la conquista del cliente / Jacques Horovitz ; prólogo de Gilbert Trigano ; revisor técnico José Santos Arrebola.

by Horovitz, Jacques, 1947- [autor.] | Santos Arrebola, José L | Trigano, Gilbert.

Series: Serie McGraw\Hill de managementMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid ; Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292c.

Dirección por servicio : la otra calidad / Joan Ginebra, Rafael Arana de la Garza.

by Ginebra Torra, Juan, 1930- [autor.] | Arana de la Garza, Rafael.

Series: Serie EmpresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : McGraw\Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G492d.

Mercadeo estratégico de servicios financieros / Christine Ennew, Trevor Watkins, Mike Wright ; traducción Teresa Nino Torres ; asesoría y revisión Humberto Serna Gómez.

by Ennew, Christine [autor.] | Niño Torres, Teresa [traductor] | Serna Gómez, Humberto [revisión] | Watkins [traductor] | Wright, Mike.

Series: Serie empresarial LegisMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / E591m.

Mercadeo corporativo : el servicio al cliente interno, equipos de mejoramiento continuo / Humberto Serna Gómez.

by Serna Gómez, Humberto [autor.].

Series: Colección manuales prácticos para gerentesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Legis Editores, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / S486m.

Ventas al por mayor y distribución f sica / Kenneth A. Ertel ; Lawrence A. Wash ; traducción Roberto Andrés Haas García ; revisión Jorge Rodrg̕uez.

by Ertel, Kenneth A [autor.] | Dorr, Eugene L [editor] | Hass García, Roberto Andrés [traductor] | Rodrg̕uez, Jorge, 1875- [revisión] | Walsh, Lawrence A.

Series: Curso práctico de mercadotecnia McGraw\Hill ; 8Edition: 2a edition / Editor Eugene L Dorr.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / E734v.

Estrategias actualizadas de marketing / Marketing Data Ltda.

by Marketing Data Ltda [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Marketing Data Ltda, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / M345e.

El servicio centrado en el cliente : Cómo lograr que regresen y sigan utilizando sus servicios / David W. Cottle.

by Cottle, David W [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Diaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C849s.

Práctica de los círculos de control de calidad : círculos de control de calidad, selección de informes de casos prácticos en industria y servicios, herramientas de resolución de problemas / con la contribución especial del profesor Kaoru Ishikawa.

by Ishikawa, Kaoru, 1915-1989 [autor.].

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Cambridge, MA : Productivity Press, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / I79p.

La cultura de servicio / Jorge Pinedo Rivera.

by Pinedo Rivero, Jorge [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : CESA, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / P649c.

El cliente es la clave : cómo lograr una ventaja insuperable mediante la satisfacción del cliente / Claudio L. Soriano.

by Lele, Milind M [autor.] | Sheth, Jagdish.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / L539c, ...

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