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		Marketing management : a relationship approach / Svend Hollensen. by Hollensen, Svend [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Pearson, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H722m 2015, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing management : a relationship approach / Svend Hollensen. by Hollensen, Svend [autor.]. Edition: Third. Edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [London] : Pearson, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / H722m 2015. Place hold Request article Add to cart (remove)
		Precios y costos en el marketing relacional : cómo fijar precios con el concepto de valor (value\based pricing) / Santiago López Arrázola. by Lopez Arrázola, Santiago [autor.]. Series: MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L925p 2014. Place hold Request article Add to cart (remove)
		All marketers are liars : the underground classic that explains how marketing really works and why authenticity is the best marketing of all / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Portafolio Penguin, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / G585a, ... Not available: Biblioteca CESA: Damaged (3). Place hold Request article Add to cart (remove)
		Neuromarketing : exploring the brain of the consumer / Leon Zurawicki. by Zurawicki, Leon [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Berlin : Springer, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8019 / Z964n. Place hold Request article Add to cart (remove)
		Mercadeo Relacional : hable directo con su cliente; descubra, conozca y comprenda a sus cliente con Mercadeo Directo / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.]. Edition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Rap Collins Colombia, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8132 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by Peppers, Don [autor.] \| Rogers, Martha. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P424m, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T646s, ... Place hold Request article Add to cart (remove)
		Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne. by Christopher, Martín [autor.] \| Payne, Adrian. Edition: Revised edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford ; Burlington, MA : Elsevier Butterworth\Heinemann, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / C556r 2002. Place hold Request article Add to cart (remove)
		Total relationship marketing / Evert Gummesson. by Gummesson, Evert, 1936- [autor.]. Edition: 3a. edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Butterworth-Heinemann, 1999Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G855t 2008. Place hold Request article Add to cart (remove)
		Marketing relacional : cómo obtener clientes leales y rentables / Josep Alet i Vilaginés . by Alet i Vilaginés, Josep [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A372m 1994. Place hold Request article Add to cart (remove)
		Customer experience : 22 international CX professionals share their current best-thinking on achieving impact and visibility through world-class best-practice CX / Editor Andrew Priestley. by Priestley, Andrew [editor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Reino Unido : Writing Matters, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C987c 2019. Place hold Request article Add to cart (remove)
		El nuevo marketing relacional : conseguir el éxito de un negocio empleando las redes sociales / Mari Smith ; traductor Francisco José Salcedo Sotoca. by Smith, Mari, 1966- [autor.] \| Salcedo Sotoca, Francisco José [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Anaya Multimedia, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / S642n. Place hold Request article Add to cart (remove)
		Canales de marketing y distribución comercial : el más práctico y efectivo sistema gerencial para el manejo integrado y relacional de los canales de marketing / Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción: Gladys Arango Medina ; revisión técnica: Enrique Luque Carulla. by Pelton, Lou E [autor.] \| Lumpkin, James R \| Strutton, David. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / P393c. Place hold Request article Add to cart (remove)
		Temas clave en marketing relacional / coordinador Manuel Alfaro Faus. by Alfaro Faus, Manuel [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385t, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Los 100 errores del CRM : Mitos, mentiras y verdades del marketing de relaciones / Pedro Reinares. by Reinares Lara, Pedro [autor.]. Series: DivulgaciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC editorial, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R364c, ... Place hold Request article Add to cart (remove)

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