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		Principles of marketing / Philip Kotler, Gary Armstrong. by Kotler, Philip [autor] \| Armstrong, Gary [autor.]. Edition: Seventh edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, New Jersey : Prentice Hall, 1996Publisher: [California] : [s.e.], 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874p, ... Place hold Request article Add to cart (remove)
		Desarrollo de nuevos productos : cómo crear y lanzar con éxito nuevos productos y servicios al mercado / Alejandro Schnarch Kirberg ; revisión Alfonso Jiménez Ardila. by Schnarch, Kirberg Alejandro [autor.] \| Jiménez Ardila, Alfonso [revisión ]. Edition: 4ta. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Bogotá : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / S357d 2005, ... Place hold Request article Add to cart (remove)
		Casos de marketing estratégico en las organizaciones / coordinadores José Luis Munuera Alemán y Ana Isabel Rodríguez Escudero. by Munuera Alemán, José Luis [coordinador] \| Rodríguez Escudero, Ana Isabel, 1965- [coordinador]. Series: Libros profesionales de empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M963c. Place hold Request article Add to cart (remove)
		Los secretos mejor guardados de Steve Jobs : ideas innovadoras que cambiaron el mundo / Carmine Gallo ; traductor Affán Buitrago. by Gallo, Carmine [autor.] \| Buitrago, Affán [traductor]. Series: GerenciaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4063 / G172s, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		En el blanco : 10 pasos para un lanzamiento exitoso : los nuevos productos como una nueva estrategia para el crecimiento de las empresas / presentador José Fernando Dueñas. by Dueñas Burgos, José Fernando. Series: Video kit de capacitación \ Mercadeo y ventasMaterial type: Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: Bogotá : P&B producciones, [2002]Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.575 / D852e 2002, ... Place hold Request article Add to cart (remove)
		How to create profitable new products : from mission to market / George Gruenwald ; prefacio por Robert W. Galvin. by Gruenwald, George [autor.] \| Galvin, Robert W [prefacio.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Estados Unidos : NTC Business Books, 1997Other title: Profitable new products.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886h 1997. Place hold Request article Add to cart (remove)
		Management of new product launches and other marketing projects / Michael W. Lodato. by Lodato, Michael W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Indiana [Estados Unidos] : AuthorHouse, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / L821m 2008. Place hold Request article Add to cart (remove)
		Innovation management and new product development / Paul Trott. by Trott, Paul [autor.]. Edition: Sixth edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Harlow [Inglaterra] : Pearson, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / T858i 2017. Place hold Request article Add to cart (remove)
		Product roadmaps relaunched : how to set direction while embracing uncertainty / C. Todd Lombardo...[y otros] ; prefacio de Janna Bastow. by Lombardo, C. Todd [autor.] \| McCarthy, Bruce \| Ryan, Evan \| Connors, Michael \| Bastow, Janna [prefacio.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [California] : O´Reilly Media, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.482 / P964p 2018. Place hold Request article Add to cart (remove)

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