Marketing global marketing / Masaaki Kotabe, Kristiaan Helsen ; translator Hugo Iván Escoffié Martínez, Fernando Roberto Pérez Vázquez.
Material type:
TextLanguage: Spanish Original language: English Series: Área mercadotecniaPublisher: México : Limusa Wiley, 2001Description: 825 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9681857690Subject(s): Empresas internacionales | Mercado de exportación -- AdministraciónDDC classification: 658.8
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General | 658.8 / K871m (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101012794 |
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Título original Global marketing management.
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