Search

Your search returned 65 results.

Results
		Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Félix [autor.] \| Montes Pérez, Eduardo [prólogo .]. Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ... Place hold Request article Add to cart (remove)
		Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout con Steve Rivkin. by Trout, Jack [autor.] \| Peralba, Raúl [editor] \| Río, Raúl G. Del [editor] \| Rivkin, Steve. Series: Serie McGraw\Hill de managementEdition: Edición internacional Raúl Peralba y Raúl G del Río.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ... Place hold Request article Add to cart (remove)
		Marketing en un mundo global : claves y estrategias para competir en el mercado internacional (incluye case study y ejercicios de role play) / Josep Bertrán Vall ; prólogos Artur Mas, Joquín de la Infiesta. by Bertrán, Josep [autor.] \| Infiesta, Joaquín de La \| Mas, Artur. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 382.1 / B548m, ... Place hold Request article Add to cart (remove)
		Economía para los negocios : an''aliis del entorno económico de los negocios / José María O'Kean. by O'kean, José María [autor.] \| Peralba Ruiz, María Victoria [editor]. Series: Serie McGraw\Hill de managementEdition: 2a. edition / Editora María Victoria Peralba Ruiz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 339 / O431e 2000. Place hold Request article Add to cart (remove)
		Gestión de la comunicación comercial / Pedro Reinares Lara, Sergio Calvo Fernández ; editora Maria Victoria Peralba Ruiz. by Reinares Lara, Pedro [autor.] \| Calvo Fernández, Sergio \| Peralba Ruiz, María Victoria [editor .]. Series: Serie McGraw Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : McGraw Hill, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.85 / R364g 1999, ... Place hold Request article Add to cart (remove)

Hola