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Administración de categorias : cómo comenzar la primera de una serie de guías de implementación / Robert C. Blattberg.

by Blattberg, Robert C [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Washington, D.C. : Departamento de Investigación Instituto de Mercadeo, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B627a.

Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

by Mooradian, Todd A [autor.] | Matzler, Kurt [coautor] | Ring, Lawrence J. Ring [coautor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M819s.

Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

Beyond buzz : the next generation of word of mouth marketing / Lois Kelly.

by Kelly, Lois [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K295b. Not available: Biblioteca CESA: Lost (1).

Marketing plans : how to prepare them, how use them / Malcom McDonald, Hugh Wilson.

by McDonald, Malcolm [autor.].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459m, ...

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R [autor.] | Winer, Russell S [coautor].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ...

Marketing / Dhruv Grewal, Michael Levy.

by Grewal, Dhruv [autor.] | Levy, Michael [coautor].

Edition: Second editon.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G841m 2010, ... Not available: Biblioteca CESA: Damaged (1).

Marketing / Richard L. Sandhusen.

by Sandhusen, Richard L [autor.].

Series: Business Review BooksEdition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Barron's, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m.

Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C [autor.] | Hartline, Michael D [coautor].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583m, ... Not available: Biblioteca CESA: Damaged (1).

Global Marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice - Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K262g, ...

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr, John W. Mullins.

by Walker Jr. Orville C [autor.] | Mullins, John W [coautor].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W177m.

Marketing planning and strategy / Subhash C. Jain, George T. Haley.

by Jain, Subhash C [autor.] | Haley, George T.

Edition: Eighth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Cengage Learning, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J254m.

Marketing management strategis / Ferrell, O.C., Michael D. Hartline.

by Ferrell, Hartline [autor.] | Hartline, Michael D.

Edition: Fifth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F583m.

Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F Hair Jr.

by Mcdaniel, Carl [autor.] | Lamb, Charles W.

Edition: Eleventh edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Western Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M134i.

Marketing / William M. Pride, O. C. Ferrell.

by Pride, William M [autor.] | Ferrell, O.C.

Edition: Fifteenth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P947m.

The marketing plan handbook / Marian Burk Wood.

by Burk Wood, Marian [autor.].

Edition: Fifth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B959m. Not available: Biblioteca CESA: Lost (1).

Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow, Adrian Payne.

by Mcdonald, Malcom [autor.] | Frow, Pennie.

Edition: 3th edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459ma, ...

Contemporary marketing / David L. Kurtz.

by Kurtz, David L [autor.].

Edition: Sixteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South Western, 2014Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K969m, ...

Marketing / O.C Ferrell, William M. Pride.

by Ferrell, O.C [autor.] | Pride, William M [coautor].

Edition: Seventeenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Western, Cengage Learning, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F383m 2014.

Principles of marketing : Video Supplements Sampler / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 7a. edition.Material type: Film Film; Type of visual material: videorecording ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K87pr1 1996.

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