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The marketing matrix : how the corporation gets its power - and how we can reclaim it / Gerard Hastings.

by Hastings, Gerard [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H357m.

Cases in marketing management / Kenneth E. Clow, Donald Baack, editores.

by Baack, Donald [autor.] | Clow, Kenneth E.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Sage Publications, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C338c, ...

Webster's new world : letter writing handbook / Robert W. Bly.

by Bly, Robert W [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley Publishing, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / B661w.

Business grammar, style and usage / Alicia Abell.

by Abell, Alicia [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Asparote Books, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.45 / A141b.

Social media metrics secrets : do what you never thought possible with social media metrics / John Lovett.

by Lovett, John [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Wiley Publishing, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L911so.

Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring.

by Mooradian, Todd A [autor.] | Matzler, Kurt [coautor] | Ring, Lawrence J. Ring [coautor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M819s.

Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

Marketing plans : how to prepare them, how use them / Malcom McDonald, Hugh Wilson.

by McDonald, Malcolm [autor.].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459m, ...

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R [autor.] | Winer, Russell S [coautor].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L523a, ...

Principles of marketing / Fred Emerson Clark.

by Clark, Fred Emerson [autor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Macmillan, 1945Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C592p.

Marketing / Richard L. Sandhusen.

by Sandhusen, Richard L [autor.].

Series: Business Review BooksEdition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Barron's, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m.

Marketing strategy / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C [autor.] | Hartline, Michael D [coautor].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583m, ... Not available: Biblioteca CESA: Damaged (1).

Global Marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice - Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K262g, ...

The new green consumer : Guide / Julia Hailes.

by Hailes, Julia [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Simon & Schuster, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H151n.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr, John W. Mullins.

by Walker Jr. Orville C [autor.] | Mullins, John W [coautor].

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw-Hill Irwin, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W177m.

Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don [autor.] | Rogers, Martha.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P424m, ... Not available: Biblioteca CESA: Damaged (1).

Marketing planning and strategy / Subhash C. Jain, George T. Haley.

by Jain, Subhash C [autor.] | Haley, George T.

Edition: Eighth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Cengage Learning, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J254m.

Marketing management strategis / Ferrell, O.C., Michael D. Hartline.

by Ferrell, Hartline [autor.] | Hartline, Michael D.

Edition: Fifth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F583m.

Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F Hair Jr.

by Mcdaniel, Carl [autor.] | Lamb, Charles W.

Edition: Eleventh edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Western Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M134i.

Marketing / William M. Pride, O. C. Ferrell.

by Pride, William M [autor.] | Ferrell, O.C.

Edition: Fifteenth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P947m.

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