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Follow that customer! : the event-driven marketing hadbook / Egbert Jan Van Bel, Ed Sander, Alan Weber.

by Bel, Egbert Jan Van [autor.] | Sander, Ed | Weber, Alan.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Racom Communications, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V217f, ...

Reinventing professional services : building your business in the digital marketplace / Ari Kaplan.

by Kaplan, Ari [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / K172r.

The executive's guide to enterprise social media strategy : how social networks are radically transforming your business / David B. Thomas, Mike Barlow.

by Thomas, David B [autor.] | Barlow, Mike.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T454e.

The marketing plan handbook / Marian Burk Wood.

by Burk Wood, Marian [autor.].

Edition: Fifth edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B959m. Not available: Biblioteca CESA: Lost (1).

Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow, Adrian Payne.

by Mcdonald, Malcom [autor.] | Frow, Pennie.

Edition: 3th edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / M459ma, ...

Introduction to management science : a modeling and case studies approach with speadsheets / Frederick Hillier, [otros autores].

by Hillier, Frederick [autor.] | Schmedders, Karl.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Washington D.C.] : McGraw Hill Irwin, 2010Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.4038 / H654i, ... Not available: Biblioteca CESA: Lost (5).

Handbook for supply chain risk management : case studies, effective practices and emerging trends / Omera Khan, George A. Zsidisin, editores.

by Khan, Omera [autor.] | Zsidisin, George A.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : J.Ross Publishing, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / H236ha.

Luxury world : the past, present and future of luxury brands / Mark Tungate.

by Tungate, Mark [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T926l, ...

Principles of accounting I / Lerner, Joel J., James A. Cashin.

by Lerner, Joel J [autor.] | Cashin, James A.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw Hill, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 657 / L616p.

Financial reporting for managers : a value-creation perspective / Jamie Pratt, D. Eric Hirst.

by Pratt, Jamie [autor.] | Hirst, D. Eric.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.1513 / P913f.

Understanding and analyzing financial statements a project-based approach / Karen P. Schoenebeck.

by Schoenebeck, Karen P [autor.].

Edition: Fourth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.1513 / S365u.

Mergers, acquisitions, and other restructuring activities : an integrated appoach to process, tools, cases, and solutions / Donald M. DePamphilis.

by DePamphilis, Donald M [autor.].

Edition: 6ta edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Elsevier Inc., 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.16 / D419m.

Principles of supply chain management : a balanced approach / Joel D. Wisner, [otros autores].

by Wisner, Joel D [autor.] | Tan, Keah-Choon.

Edition: 3th edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : South-Western Cengage Learning, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / W815p.

Operations management / Norman Gaither, Greg Frazier.

by Gaither, Norman [autor.] | Frazier, Greg.

Edition: Ninth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Washington D.C. : South-Western, 2002Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.5 / G144o, ...

Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl.

by Chopra, Sunil [autor.] | Meindl, Peter.

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pretince Hall, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / Ch549s.

Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.

by Gelder, Sicco Van [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / G315g, ...

Handbook on tourism destination branding.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : World tourism organization and european travel commission cover photo, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / H236h.

Social media in the public sector : a guide to participation, collaboration, and transparency in the networked world / Ines Mergel.

by Mergel, Ines [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jossey-Bass, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M939s.

Global luxury trends : innovative strategies for emerging markets / Jonas Hoffmann, Ivan Coste-Maniere, editores.

by Coste-Maniere, Ivan [autor.] | Hoffmann, Jonas.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave Macmillan, 2013Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / G562g, ...

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