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Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / A111m 1991.

Marketing Logistics / Martin Christopher y Helen Peck.

by Christopher, Martín [autor.] | Helen, Peck.

Edition: 2a edición.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Butterworth Heinemann, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / C556m 1997.

Nation branding : Concepts, Issues, Practice / Keith Dinnie.

by Dinnie, Keith [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Butterworth Heinemann, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / D585n 2008.

Spanning Silos : The New CMO Imperative / David A. Aaker.

by Aaker, David A [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / A111b 2008. Not available: Biblioteca CESA: Lost (1).

The Truth About Creating Brands People Love / Brian D. Till y Donna Keckler.

by Till, Brian D [autor.] | Donna, Keckler.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : FT Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / T574t 2009.

The marketing plan / William M. Luther : how to prepare and implement it.

by Luther, William M [autor.].

Edition: 4a edición.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Amacom, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 L973m.

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