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International marketing : analysis and strategy / Sak Onkvisit, John J Shaw.

by Onkvisit, Sak [autor.] | Shaw, John J.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : MacMillan Publishing Company, 1993Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / O58i, ...

Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill.

by Bovée, Courtland L [autor.] | Houston, Michael J | Thill, John V.

Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m.

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