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The new direct marketing : how to implement a profit\driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [y otros].

by Batra, Rajeev [autor.] | David Shepard Associates.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 1999Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S547n.

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E-Shock the new rules : e-strategies for relaiters and manufactures / Michael Kake - Silver.

by Kake - Silver, Michael [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K18e.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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