Global marketing strategy / Susan P. Douglas, C. Samuel Craig.
Material type:
TextLanguage: English Series: McGraw-Hill en MarketingPublisher: New York : McGraw-Hill, 1995Description: 554 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0070134472Subject(s): Segmentación de mercado | Sistemas de información en mercadeo | Planeación de mercadeo | Estrategias de mercadeo | Canales de comercialización | Mercadeo internacional -- AdministracionDDC classification: 658.8
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Libros
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Biblioteca CESA
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General | 658.8 / D736g (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101008932 |
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