Marketing management / Greg W. Marshall, Mark W. Johnston.
Material type:
TextLanguage: English Publisher: New York : McGraw-Hill Education, 2015Edition: 2a editionDescription: xxvi, 504 páginas : ilustraciones, láminas fotografíasContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0078028868; 9780078028861Subject(s): Planeación de mercadeo | Mercadeo -- Administración | Mercadeo -- Toma de decisionesDDC classification: 658.8 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / M355m 2015 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7101022670 |
Incluye referencias bibliográficas e índice.
1Discover Marketing Management ; 2. Use Information to Drive Marketing Decisions ; 3. Develop the Value Offering - The Product Experience ; 4 Price and Deliver the Value Offering ; 5. Communicate the Value Offering to Customers ; 6. Bring It All Together - Global and Performance Dimensions.
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