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The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T Gale.

by Buzzell, Robert D. (Robert Dow), 1933- [autor.] | Gale, Bradley T.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Collier Macmillan, 1987Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B989p.

How to prepare a results\driven marketing plan / Martin L Bell.

by Bell, Martin L [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B433h.

Marketing strategy and uncertainty / Sharan Jagpal.

by Jagpal, Sharan, 1947- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m.

Developing business strategies / David A Aaker.

by Aaker, David A [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley, 2001Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / A111d.

Trout on strategy : capturing mindshare, conquering markets / Jack Trout.

by Trout, Jack [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2004Other title: Strategy.Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T861t.

Supply chain transformation : building and executing an integrated supply chain strategy / J. Paul Dittmann.

by Dittmann, J. Paul [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / D615s.

Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr.

by Pearce, John A. II [autor.] | Robinson, Richard B.

Edition: Fourteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Mc Graw Hill Education, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / P314s 2015.

Subscribed : why the subscription model will be your company's future -- and what to do about it / Tien Tzuo, Gabe Weisert.

by Tzuo, Tien [autor.] | Weisert, Gabe.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio/Penguin, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / T999s 2018.

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