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Successful marketing for service organizations / Eugene M. Johnson, Eberhard E. Scheuing.

by Johnson, Eugene M [autor.] | Scheving, Eberhard E [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / J661s.

The loyalty link : how loyal employees create loyal customers / Dennis G. McCarthy.

by Mccarthy, Dennis G [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1997Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M116l.

Managing the professional service firm / David H Maister.

by Maister, David H [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Maxwell Macmillan International, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658 / M231m.

Services marketing / David L. Kurtz, Kenneth E Clow.

by Kurtz, David L [autor.] | Clow, Kenneth E.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley & Sons, 1998Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / K95s.

Services marketing : text and cases / Steve Baron, Kim Harris.

by Baron, Steve [autor.] | Harris, Kim [coautor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / B265s, ...

Let's get real or let's not play : transforming the buyer/seller relationship / Mahan Khalsa, Randy Illig.

by Khalsa, Mahan [autor.] | Illig, Randy.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portfolio, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / K452l 2008.

Measuring customer experience : how to develop and execute the most profitable customer experience strategies / Philipp Klaus.

by Klaus, Philipp [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Palgrave Macmillan, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / K636m 2015, ...

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