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Buyology : truth and lies about why we buy / Martin Lindstrom.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Random House Mondadori, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L753b.

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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L753b.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
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