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Marketing / Joel R. Evans ; Barry Berman.

by Evans, Joel R [autor.] | Berman, Barry.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Macmillan Publishing Company, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / E924m, ...

Multicultural marketing : selling to a diverse America / Marlene L Rossman.

by Rossman, Marlene L [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8348 / R837m.

Great customer service on the telephone / Kristin Anderson.

by Anderson, Kristi [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Associations, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A549g.

The loyalty link : how loyal employees create loyal customers / Dennis G. McCarthy.

by Mccarthy, Dennis G [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1997Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M116l.

Consuming behavior / John Desmond.

by Desmond, John [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D464c.

Principles of marketing / Harold Howard Maynard And Theodore N. Beckman.

by Maynard, Harold Howard [autor.] | Beckman, Theodore N, 1894-.

Edition: 4a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Ronald Press, 1962Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M471p.

The management of consumer credit : theory and practice / Steven Finlay.

by Finlay, Steven [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / F511m.

Marketing through turbulent times / Jenny Darroch.

by Darroch, Jenny [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D225m, ...

Direct marketing : strategy, planning, execution / Edward L Nash.

by Nash, Edward L [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / N248d.

What Chinese want : culture, communism, and China's modern consumer / Tom Doctoroff.

by Doctoroff, Tom [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83430951 / D673w, ...

Doing anthropology in consumer research / Patricia L. Sunderland, Rita M. Denny.

by Sunderland, Patricia L [autor.] | Denny, Rita M.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Routledge. Taylor & Francis Group, 2007Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S958d 2007.

Top of mind : use content to unleash your influence and engage those who matter to you / John Hall.

by Hall, John Michael [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / H174t 2017.

The Intuitive Customer : 7 Imperatives for moving your customer experience to the next level / by Colin Shaw, Ryan Parker Hamilton

by Shaw, Colin [autor] | Parker Hamilton, Ryan [autor].

Edition: Primera ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: New York : Palgrave Macmillan, 2016Other title: Seven Imperatives for moving your customer experience to the next level .Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / SH534i 2016.

What customers crave : how to create relevant and memorable experiences at every touchpoint / Nicholas J. Webb.

by Webb, Nicholas J, 1958- [autor].

Edition: Primera ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: New York : American Management Association, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / W365w 2017.

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