Trout on strategy : capturing mindshare, conquering markets / Jack Trout.
Material type:
TextLanguage: English Publisher: New York : McGraw\Hill, 2004Description: xiv, 159 páginas : ilustraciones ; 21 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0071437940; 0071437940Other title: StrategySubject(s): Estrategias de mercadeo | Estrategias gerenciales | Mercadeo | Mercadeo -- Management | Planificación estratégicaDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents
Contents:
Strategy is all about survival \\ Strategy is all about perceptions \\ Strategy is all about being different \\ Strategy is all about competition \\ Strategy is all about specialization \\ Strategy is all about simplicity \\ Strategy is all about leadership \\ Strategy is all about reality.
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / T861t (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101015855 |
Total holds: 0
Includes index.
Strategy is all about survival \\ Strategy is all about perceptions \\ Strategy is all about being different \\ Strategy is all about competition \\ Strategy is all about specialization \\ Strategy is all about simplicity \\ Strategy is all about leadership \\ Strategy is all about reality.
There are no comments on this title.