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Trout on strategy : capturing mindshare, conquering markets /

Trout, Jack

Trout on strategy : capturing mindshare, conquering markets / Strategy Jack Trout. - xiv, 159 páginas : ilustraciones ; 21 cm.

Includes index.

Strategy is all about survival \\ Strategy is all about perceptions \\ Strategy is all about being different \\ Strategy is all about competition \\ Strategy is all about specialization \\ Strategy is all about simplicity \\ Strategy is all about leadership \\ Strategy is all about reality.

ISBN: 0071437940 0071437940

Subjects--Topical Terms:
Estrategias de mercadeo.
Estrategias gerenciales.
Mercadeo.
Mercadeo--Management.
Planificación estratégica.

Dewey Class. No.: 658.8 / T861t

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