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The marketing plan / William A Cohen.

by Cohen, William A, 1937- [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1998Online access: Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C678m.

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne.

by Kim, W. Chan, 1952- [autor.] | Mauborgne, Renée.

Edition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Hachette Books, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K491b 2017.

Financial aspects of marketing / Keith Ward, The Chartered Institute of Marketing - CIM.

by Ward, Keith, 1949- [autor.] | The Chartered Institute of Marketing - CIM.

Series: : The marketing series studentMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Rouledge, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / W256f 2011.

This is marketing : you can't be seen until you learn to see / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Random House / Portfolio, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585t 2018.

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